#AskGaryVee Episode 28: How to Keep Your Startup Competitive

TL;DR

Gary Vaynerchuk discusses the challenges of scaling a talent agency business in the influencer space and shares examples of brands that are successfully embracing influencers on platforms like Twitter, Snapchat, and Instagram.

Transcript

• On this episode, I talk about influencers. I talk about the law and we hear fire engines. You keep asking questions, I'll keep trying to answer. Hey everybody this is Gary Vay-ner-chuk and you're watching the #AskGaryVee show. Episode number 28, fun fact about the number 28 that is AJ's birthday, January 28th and it is the single number that I ma... Read More

Key Insights

• 👾 Building a successful talent agency business in the influencer space requires strong client service and the ability to continually find and nurture new talent.
• 👀 Influencers offer a unique combination of content creation and distribution, making them valuable for brands looking to reach their target audience.
• 🐕‍🦺 Brands like GE, Virginmobile, and Hewlett Packard have embraced influencers on platforms like Twitter, Snapchat, and Instagram to effectively market their products or services.
• 😤 Project managers should focus on active listening and understanding the challenges their team faces in order to maintain high standards and keep projects on track.

Questions & Answers

Q: What are the biggest challenges in scaling a talent agency business like GrapeStory?

The main challenge in scaling a talent agency business is client service, as it heavily relies on building relationships with influencers. As influencers grow, they may want to switch to larger agencies, making it important to continually find and nurture new talent in order to scale the business.

Q: Which brands are successfully using influencers on platforms like Twitter, Snapchat, and Instagram?

Gary mentions brands like GE, Virginmobile, and Hewlett Packard that are doing a good job in leveraging influencers on these platforms. These brands understand the value of influencer marketing and are able to effectively reach their target audience through these channels.

Q: How can project managers maintain high standards while keeping projects on time and on budget?

According to Gary, the key to being a great project manager is active listening. Instead of dictating and talking, project managers should focus on listening to their team and understanding any challenges or roadblocks they may be facing. By showing empathy and addressing these concerns, project managers can maintain high standards while keeping projects on track.

Q: What are the untapped opportunities in the social media influencer space?

Gary believes that one of the biggest untapped opportunities in the influencer space lies in product development. Influencers not only create content but also have the ability to drive distribution, making them valuable for promoting and endorsing products. Additionally, Gary suggests that leveraging influencers in the infomercial space and retail sector could be another area of opportunity.

Summary & Key Takeaways

• Gary Vaynerchuk discusses the challenges of scaling his talent agency business, GrapeStory, which focuses on influencers in the digital space.

• He highlights the value of influencers not only as content creators but also as distributors, allowing brands to reach their target audience in a unique way.

• Gary mentions brands like GE, Virginmobile, and Hewlett Packard that are successfully using influencers on platforms like Twitter, Snapchat, and Instagram.