Allure's Editor-in-Chief Perspective on The Beauty Industry | Michelle Lee | Talks at Google

TL;DR

Michelle Lee, editor-in-chief of Allure magazine, shares her experiences as a leader and the importance of diversity in the beauty industry.

Transcript

[MUSIC PLAYING] SPEAKER: Thank you so much for joining us today, Michelle. MICHELLE LEE: Of course. Thank you for having me. SPEAKER: So what is it like to be editor-in-chief at "Allure" magazine? MICHELLE LEE: Oh, what a question. So I always think of it as-- so I've been working in media for the past 25 years. And when I first started out, the ro... Read More

Key Insights

• 🧡 Leadership roles, like an editor-in-chief, involve being the shepherd of a brand and understanding a wide range of media platforms.
• 💅 Promoting diversity and inclusivity is crucial in the beauty industry, and Allure strives to be an industry leader in this regard.
• 💁 Print magazines, like Allure, still have a distinct role in providing a lean-back reading experience and long-form content.

Questions & Answers

Q: What is Michelle Lee's perspective on the role of an editor-in-chief in today's media landscape?

According to Lee, being an editor-in-chief is like being the shepherd of a brand and requires understanding print, digital, video, and social media.

Q: How does Allure promote diversity in their organization and content?

Allure focuses on diversity internally by diversifying their staff and externally by featuring diverse models and celebrities on their covers. They aim to ensure diversity is woven into everything they do.

Q: How does Allure approach the issue of gender inclusivity in the beauty industry?

Allure believes that beauty should be genderless, and they have seen an increase in gender-neutral beauty trends. They aim to showcase a broader view of beauty and avoid tokenism in their diversity efforts.

Summary & Key Takeaways

• Michelle Lee discusses her role as editor-in-chief of Allure magazine and how it has evolved over the years.

• She emphasizes the shift from being just a magazine to becoming an overall media brand.

• Lee highlights the importance of diversity in the beauty industry and how Allure has worked towards promoting inclusivity.