Winning Local SEO

TL;DR

Experts discuss strategies to enhance local SEO effectiveness.

Transcript

hello and no no no no in 7-6 okay that's fancy hello and welcome everyone to this very very special episode where we'll be talking about how to win local seo in 2019 and we have two wonderful guests with us who are amazing they are the masters of this topic and that's why they are here and everywhere everyone knows them already but let's start with... Read More

Key Insights

• Local SEO is crucial for businesses with physical locations, focusing on optimizing Google My Business listings and local search results.
• Creating and verifying a Google My Business listing is the first step, ensuring accurate business information and engaging visuals.
• Reviews are vital for local SEO; businesses should encourage positive reviews and respond to negative ones effectively.
• Google My Business posts can enhance engagement by promoting events and special offers, turning listings into dynamic information sources.
• Using tools like SEMrush for listing management and keyword analysis can help businesses understand their current local SEO standing.
• Tracking metrics such as direct searches, map views, and phone calls from Google My Business listings is essential for measuring success.
• Advanced local SEO involves building a strong foundation with microsites and social media, supported by strategic backlinking.
• Automation and bulk management tools can help businesses with multiple locations efficiently manage their local SEO efforts.

Questions & Answers

Q: How to rank for local keywords like 'silver jewelry' and city name on GMB and website?

To rank for local keywords, ensure your business name and location are consistent across your website and Google My Business. Use keyword research to choose effective business categories and optimize your website's location section. Consistent NAP (Name, Address, Phone number) details and EAT (Expertise, Authoritativeness, Trustworthiness) principles are crucial.

Q: Can multiple products be added in bulk to Google My Business?

While bulk uploading directly via Google My Business is limited, businesses can use Google's API to automate the process. This requires technical setup but allows for efficient management of product listings across multiple locations. Alternatively, third-party tools may offer bulk management features.

Q: How to tackle negative reviews on Google My Business?

Responding promptly and professionally to negative reviews is key. Address customer concerns, offer solutions, and show appreciation for their feedback. If a review violates Google's policies, it can be flagged for removal. However, focus on building a positive review profile to outweigh negatives.

Q: How to increase the number of reviews on Google My Business?

Encourage customers to leave reviews by making it easy for them, such as providing direct links. Offer excellent service and ask satisfied customers for feedback. Consider running campaigns or incentives for reviews, but ensure compliance with Google's guidelines to avoid penalties.

Summary & Key Takeaways

• Local SEO is essential for businesses aiming to attract more foot traffic to physical locations. Key strategies include optimizing Google My Business listings, encouraging reviews, and utilizing local SEO tools for analysis and improvement.

• Experts Peter Mead and Ravi Soni discuss the importance of creating a comprehensive local SEO strategy, including using analytics to track success and implementing outreach strategies to enhance online visibility.

• Advanced techniques like using automation tools for managing multiple locations and building a network of local backlinks can significantly improve a business's local SEO performance.