Original Flava | Craig & Shaun Mcanuff | Talks at Google

TL;DR

Original Flava, a cooking duo, started their journey by making simple Caribbean food videos at their grandmother's house. They aim to teach people how to cook Caribbean food and promote the importance of cooking and knowing what you eat. They have published a successful cookbook and are now expanding their brand through workshops, online tutorials, and charity initiatives.

Transcript

[MUSIC PLAYING] SHAUN MCANUFF: Thanks guys. CRAIG MCANUFF: Hey guys. Thanks for having us. SHAUN MCANUFF: Yeah, really excited to be here. CRAIG MCANUFF: Yes, yes. SHAUN MCANUFF: Good to see you guys here as well. We're looking forward to it. CRAIG MCANUFF: Definitely, definitely. As you can tell, or I don't know if you can tell, but we're brothers... Read More

Key Insights

• 😋 Original Flava started their journey at their grandmother's house, producing simple Caribbean food videos.
• 🖐️ Social media and YouTube played a crucial role in their success by helping them reach a global audience.
• 😅 They believe in the importance of cooking, knowing what you eat, and teaching life skills such as discipline and morals.
• 😣 The duo faced challenges and skepticism but persevered and are now working with a renowned publisher.

Questions & Answers

Q: How did Original Flava start?

Original Flava began when the duo started making Caribbean food videos at their grandmother's house to teach their friends. One of their videos went viral, gaining over a million views in a week.

Q: What is their goal with Original Flava?

The goal of Original Flava is to make Caribbean food simple, accessible, and tasty, encouraging more people to cook and know what they're putting in their food. They want to inspire others to learn what they learned growing up.

Q: How did they publish their cookbook?

Initially, Original Flava self-published their cookbook through a Kickstarter campaign. With the support of their followers, they raised more than expected and were able to produce and distribute the book themselves. They later got a publishing deal with Bloomsbury, a well-known UK publisher, to enhance the book further.

Q: How are they expanding their brand?

Original Flava is expanding their brand by conducting workshops, hosting supper clubs, and planning to release their own line of seasonings. They also visit schools, conduct cooking classes, and offer online tutorials. Additionally, they are involved in charity initiatives to help their community in Jamaica.

Summary & Key Takeaways

• Original Flava began at their grandmother's house, where they started making Caribbean food videos to teach their friends who were interested but didn't know how to cook it themselves.

• Their videos gained popularity, going viral with one video getting over a million views in a week.

• Original Flava's mission is to make Caribbean food simple, accessible, and tasty, encouraging more people to cook and know what they're putting in their food.