IMParty Speaker Emily Binder - David Gonzalez Pre-Party Interview - Austin

TL;DR

Voice search is becoming the dominant form of online search, and businesses need to optimize their websites and marketing strategies accordingly.

Transcript

hey everybody David G here founder of the internet marketing party and I'm really thrilled to be having our special guests that I'm gonna tell you about in a little bit but you should keep watching this presentation if when 99% of all search online is done via voice not via texting or typing if you want your brand or your business or your service t... Read More

Key Insights

• 👨‍🔬 Voice search is the future of online search, with 30-50% of searches expected to be conducted through voice by 2020.
• 😷 Optimizing for voice search requires businesses to understand the natural language queries that users might ask and provide relevant answers on their websites.
• 👨‍💼 Flash briefings offer a unique opportunity for businesses to establish a presence in customers' daily routines and provide valuable content.
• 💗 Voice-enabled commerce is rapidly growing, and businesses need to optimize their online stores to tap into this market.
• 👨‍🔬 Early adopters of voice search optimization will have a competitive advantage as the technology continues to evolve.
• 💨 Voice search provides a more efficient and intuitive way for customers to find information, making it essential for businesses to adapt to this shift.
• 😒 Businesses can use analytics data to identify common voice search queries and optimize their content to answer those queries.

Questions & Answers

Q: Why is voice search becoming more popular?

Voice search is natural for humans and involves less effort compared to typing or texting. Our brains process sound faster than any other sense, making voice search a more intuitive way to communicate.

Q: How can businesses optimize for voice search?

One way is to analyze your website's analytics data to identify the search terms that people use when landing on your site. By optimizing your content to answer these questions, you can increase your chances of appearing in voice search results.

Q: How can businesses use flash briefings to their advantage?

Flash briefings are short audio snippets that are delivered through devices like Alexa. By creating a flash briefing related to your industry or niche, you can establish a presence in customers' daily routines and provide them with valuable content.

Q: How will voice search affect e-commerce?

Voice-enabled commerce is expected to reach $40 billion in retail sales by 2022. Businesses need to adapt to this trend and optimize their online stores for voice search to capitalize on this growing market.

Summary & Key Takeaways

• Internet searches are shifting from typing and texting to voice search.

• Voice search is a more natural and efficient way for customers to find information.

• Approximately 30-50% of searches will be conducted through voice by 2020, making it essential for businesses to have a voice search strategy.