Clay Christensen: The Jobs to be Done Theory

Clay Christensen: The Jobs to be Done Theory
Transcript
(light music) - To give you an illustration of how we develop this in a deeper way, McDonald's approached this, and McDonald's is a very sophisticated marketing company. They have data up the kazoo. They decided that they needed to innovate in their milkshake product line so that more people will buy milkshakes. They had data that allowed them to d... Read More
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