LAUNCH Company Demo - Dattch (2.0)

TL;DR

Dutch is a dating app designed for lesbian, bisexual, and curious women, focusing on authenticity, tailored profiles, and introducing like-minded matches.

Transcript

so this here is my good friend Alice and this was her girlfriend Gemma but it turns out Gemma was a massive cheater and completely broke Alice's heart so she was back on the singles market and there's a single lesbian it's not always the best place to be could feel a bit like slim pickings but luckily for Alice things are looking up because she fin... Read More

Key Insights

• 🧔‍♀️ Dutch focuses on catering to the specific needs and preferences of lesbian, bisexual, and curious women.
• 👤 Authenticating users through Facebook helps maintain a safe and genuine user base.
• 💁 Tailored profiles designed in a Pinterest-style format provide more conversation starters.
• 🙂 The "Would You Rather" game adds a fun and light-hearted element to starting conversations.
• ⚾ Curation of matches based on previous swipes increases the likelihood of compatibility.
• 🪘 The LGBT community tends to exhibit longer customer retention than the average straight customer.
• 😀 Expansion into the US market demonstrates the growth potential and demand for such a dating app.

Questions & Answers

Q: How does Dutch verify that its users are members of the LGBTQ+ community?

Dutch authentication is primarily done through Facebook, with additional steps for transgender users who are asked to email and have a Skype call with the company for verification.

Q: What is the current market size and retention rate of Dutch?

Dutch is growing in the UK at a rate of 25% per month and has just launched in the US. The current retention rate after four weeks is 28%. The market size is significant, with 8% of women identifying as lesbian and 16% having had a sexual experience with another woman.

Q: Will Dutch introduce a premium version or micro-payments?

Dutch plans to create a premium version of the app in the future, potentially incorporating micro-payments. This allows users to try out features for a month before deciding to upgrade.

Q: How does Dutch handle successful matches who are no longer looking for a partner?

Dutch values long-term relationships and understands that customers may not need the app indefinitely. They offer girlfriend mode, which updates profiles to show availability and provides date reminders, allowing users to still engage with the community.

Summary & Key Takeaways

• Dutch is a dating app specifically for lesbian, bisexual, and curious women, offering a female-focused experience.

• The app authenticates users through Facebook, ensuring they are real females and eliminating unwanted advances from men.

• Dutch provides tailored profiles for women and offers a unique "Would You Rather" game to kickstart conversations.