Book Review: Ask by Ryan Levesque - SPI TV Ep. 25

TL;DR

In this episode, Pat discusses the book "Ask" by Ryan Levesque and shares the importance of running a deep dive survey to better understand and serve your audience.

Transcript

hey what's up everybody Pat here again episode 25 of SPI TV we are continuing our month of books books that I've read I've just been reviewing some books here on SPI TV I also have a book club you can find it at Pat's book club calm you can sign it for totally free and every month I email out a new book sometimes I get early access to books that ar... Read More

Key Insights

• 🏃 Running a deep dive survey helps understand your audience's struggles, language, and needs.
• 🤕 Demographic information, such as gender and age, may not always be as important as understanding the audience's specific interests and pain points.
• 💄 Most of the audience makes less than $500 per month, which impacts content creation and product offerings.
• 💌 Blog posts and social media are the most common business activities, but there is a desire to learn more about email marketing.
• 🥺 Podcasting and video content can lead to stronger relationships with the audience.
• 🆘 The deep dive survey can help segment the audience and tailor content and offerings accordingly.
• 🤑 A question asking respondents if they would be willing to travel and spend money for an event can provide insights into the audience's level of engagement.

Questions & Answers

Q: What is the purpose of a deep dive survey?

The purpose of a deep dive survey is to understand your audience's struggles, language, and needs in order to better serve them and create more targeted content.

Q: How can one encourage survey respondents to provide detailed answers?

One strategy is to ask an open-ended question about the audience's main struggle, allowing them to provide detailed responses. Additionally, using a phone call option or personalized email sequence can encourage more in-depth answers.

Q: What is the significance of knowing your audience's income levels?

Understanding your audience's income levels can help tailor your content and offerings to their specific needs. It allows you to create products, courses, and content that are accessible and valuable to your target audience.

Q: How can podcasting and video content help build a stronger relationship with your audience?

Survey results show that those who consume audio and video content are more likely to have a stronger relationship with the creator. By producing podcasts and videos, you can create a deeper connection and encourage audience engagement.

Summary & Key Takeaways

• Pat introduces the book "Ask" by Ryan Levesque, which has had a significant impact on his business and content creation.

• He emphasizes the importance of running a deep dive survey to gain insights into your audience's struggles and language.

• Pat shares some survey results from over 5,000 respondents, highlighting the demographics, income levels, and interests of his audience.