Selling On eBay Has DIED?! (Do This Now)

TL;DR

Despite a decline in active buyers on eBay, it is still possible to grow your business by focusing on trending products, increasing market share, offering competitive advantages, and exploring alternative platforms like Shopify.

Transcript

so on this channel i mainly talk about how you guys can make money with an e-commerce business specifically with an ebay business but there's a scary reality that you guys need to be aware of which is that there's less buyers that are shopping on ebay right now than what they were doing a few years back like for example if i jump into this website ... Read More

Key Insights

• ☢️ Despite a decrease in active buyers on eBay, there are still millions of potential customers.
• 📈 Trending products can still generate significant sales on eBay.
• #️⃣ Increasing your market share through competitive strategies can help offset the impact of declining buyer numbers.
• 🈺 Pivoting your business or exploring alternative platforms can open up new opportunities for growth.
• 👨‍💼 Utilizing tools like Terapeak and Zeke Analytics can provide valuable insights and data to make informed business decisions.
• 💨 Offering incentives like multi-buy campaigns, faster shipping, and longer return windows can attract and retain customers.
• 🏛️ Building your own website through platforms like Shopify can help reach customers beyond eBay.

Questions & Answers

Q: How has the number of active buyers on eBay changed in recent years?

The number of active buyers on eBay has slightly decreased over the years. In 2016, there were around 162 million active buyers, but in 2021 (Q2), there were only around 159 million active buyers.

Q: How can I identify trending products on eBay?

Utilize Terapeak, a product research software provided by eBay, to analyze sales trends. Enter the product you're selling or interested in, set the date range, and review the sold units graph to assess if the product is on an uptrend or a downtrend.

Q: How can I increase my market share on eBay?

Use Zeke Analytics to monitor your market share. Identify the top competitors and analyze their strategies. Consider offering multi-buy campaigns, faster shipping, and longer return windows to attract more customers.

Q: Should I consider pivoting my eBay business if my current products are not performing well?

It may be worth considering pivoting your business by changing the products you sell or exploring alternative platforms like Shopify. Analyze market trends and customer preferences to identify new opportunities.

Summary & Key Takeaways

• The number of active buyers on eBay has decreased over the years, but there are still millions of potential customers on the platform.

• Use tools like Terapeak to research trending products and identify items with high demand.

• Analyze your market share on eBay using Zeke Analytics to assess your position among competitors.

• Increase your market share by offering discounts through multi-buy campaigns, providing faster shipping, and offering longer return windows.

• Consider pivoting your business if you're selling declining products and explore alternative platforms like Shopify to reach new customers.