This Week in Social Media - Ryan Born, CEO of Audioo

TL;DR

Twitter introduces promoted trends and Bebo is sold for $10 million.

Transcript

welcome to another episode of this week in social media a show you cannot unfollow no matter how hard you try we've got a full table here let's do a little round about and see who's here one at Mike brocco at Gjelina am I saying that right and at born Ryan as well also known as Ryan born not related to jason bourne not related okay gotta step broth... Read More

Key Insights

• 📈 Twitter is continuing its efforts to monetize the platform with the introduction of promoted trends.
• 👾 Bebo's failure highlights the challenges of competing in the social media space against larger platforms.
• 📈 Promoted trends can provide companies with increased brand visibility and access to a wider audience.

Questions & Answers

Q: How does promoted trends work on Twitter?

Promoted trends allow companies to sponsor trending topics on Twitter, increasing their visibility and reach.

Q: Why did Bebo fail?

Bebo failed to compete with larger social media platforms like Myspace and Facebook. The platform stopped developing and lost user engagement.

Q: What is the purpose of Bebo's sale for $10 million?

The sale of Bebo is an attempt to salvage some value from the failed social media platform.

Q: How does promoted trends benefit companies?

Promoted trends give companies the opportunity to increase brand visibility and reach a larger audience on Twitter.

Summary & Key Takeaways

• Twitter rolls out promoted trends, allowing companies to sponsor trending topics like Disney and Pixar promoting Toy Story 3.

• Bebo, a social media platform, is sold for $10 million after failing to compete with larger platforms like Myspace and Facebook.