LinkedIn Updates: Video, Ads, Analytics, and More

TL;DR

LinkedIn introduces updates in AI tools, video, and advertising features.

Transcript

On today's show, we're gonna explore some important LinkedIn updates, including some AI tools actually going away from LinkedIn, hopefully not one that you are enjoying using, and an update where LinkedIn's team is actually curating something. It feels like we're moving in this all AI world. So a little back and forth there with AI. some amazing ne... Read More

Key Insights

• LinkedIn is removing certain AI tools for premium members due to lack of utility and user engagement.
• Users can now opt-out of data usage for generative AI training, reflecting a commitment to privacy.
• A new AI resource hub on LinkedIn offers insights, trends, best practices, and product tips for marketers.
• LinkedIn is testing a new news banner to highlight developing stories, curated by humans, not AI.
• Search suggestions for creators on LinkedIn are being populated, similar to Google's suggested searches.
• The unique views metric is now called 'members reached,' indicating the number of distinct members and pages that saw a post.
• LinkedIn is encouraging creators to submit vertical videos for a new video tab, offering increased visibility.
• New advertising features for live events on LinkedIn include promoting posts and offering sneak peek videos.

Questions & Answers

Q: What AI tools are being removed from LinkedIn?

LinkedIn is removing certain AI tools that were previously available to premium members. These tools included prompts that suggested what users might want to say or add to posts. The decision to remove these tools was due to their lack of utility and user engagement, as they often presented generic and irrelevant queries.

Q: How can LinkedIn users opt-out of data usage for AI training?

LinkedIn users can opt-out of data usage for generative AI training by accessing their settings. Within the settings, there is a data privacy tab where users can toggle off the option to allow their data to be used for AI training. This change will only apply to future data, not past data.

Q: What is the purpose of LinkedIn's new AI resource hub?

LinkedIn's new AI resource hub aims to provide users with valuable insights and tools to enhance their professional lives. It includes sections on insights and trends, best practices, and product tips. This hub is designed to help marketers and professionals leverage AI for recruiting, talent development, and career improvement.

Q: What is the new news banner on LinkedIn?

The new news banner being tested on LinkedIn is designed to highlight new and developing stories that are shaping the professional world. Unlike AI-generated content, these stories are curated by the LinkedIn team. This feature aims to provide users with relevant and timely news directly in their LinkedIn feed.

Q: How does the new search suggestion feature work on LinkedIn?

The new search suggestion feature on LinkedIn provides users with related search queries when they search for notable names in the LinkedIn search bar. This feature is similar to Google's suggested searches, offering users insights into what others are searching for related to a particular creator or topic.

Q: What changes have been made to the unique views metric on LinkedIn?

The unique views metric on LinkedIn has been renamed to 'members reached.' This change clarifies that the metric represents the number of distinct members and pages that saw a post. It includes views from profiles and pages, aligning with LinkedIn's emphasis on member engagement.

Q: How can creators benefit from LinkedIn's new video features?

Creators can benefit from LinkedIn's new video features by submitting vertical videos for the platform's new video tab. These videos, which should be 15 seconds to 2 minutes long, can gain increased visibility if selected. LinkedIn encourages informative, personality-driven, and educational content, offering creators an opportunity to reach a larger audience.

Q: What new advertising features are available for LinkedIn live events?

LinkedIn has introduced new advertising features for live events, allowing B2B marketers to maximize registration and participation. These features include promoting posts about the event with thought leader ads and using sneak peek videos to drive engagement. Additionally, marketers can regionally target invitations to create personalized event experiences.

Summary & Key Takeaways

• LinkedIn is making several updates, including the removal of underused AI tools for premium members and allowing users to opt-out of data usage for AI training. They are also launching an AI resource hub to provide insights and best practices for marketers.

• A new news banner is being tested on LinkedIn to highlight stories shaping the professional world, curated by humans. Additionally, search suggestions for creators are being introduced, and the unique views metric has been renamed to 'members reached' for clarity.

• LinkedIn is enhancing its video and advertising features. A new video tab invites creators to submit videos for increased visibility, and new ad features for live events aim to boost registration and engagement. LinkedIn continues to expand its Accelerate campaign options.