How to get a seat at the table - Product Development informed by data | Data Days 2022

TL;DR

Anika discusses data-informed product development strategies at Unmind, focusing on challenges and solutions to ensure data impacts product decisions effectively.

Transcript

out come on all right this next talk is a very very good find the speaker is very very kind and the company is called unmind it's a B2B well-being Health well-being app um I've used it once I think it's great please welcome Anika um head off product development informed by data oh all right hi everyone it's exciting let's talk in real life since li... Read More

Key Insights

• ❓ Unmind emphasizes the importance of data involvement at every stage of product development to ensure informed decision-making.
• 🆘 Strategies like increasing visibility, defining ownership, and providing resources help address challenges in data tracking and analytics adoption.
• 🥺 Aligning data projects with product roadmaps and North Star metrics ensures insights lead to actionable decisions.

Questions & Answers

Q: How does Unmind address the challenge of data involvement in last-minute product feature changes?

Unmind increases visibility and touchpoints between data and product teams through strategies like kickoff meetings, regular one-to-ones, and a weekly data forum.

Q: How does Unmind ensure accurate event tracking to avoid data inconsistencies?

Unmind ensures clear ownership and a structured process for event tracking, involving product managers, engineers, and data analysts in the tracking schema.

Q: How does Unmind encourage product managers to adopt self-serve analytics tools like Amplitude?

Unmind conducts workshops, creates guides, hosts data drop-ins, and shares data updates to demonstrate the value of tools like Amplitude to product managers.

Q: How does Unmind ensure that data insights lead to actionable decisions in product development?

Unmind aligns data projects with product roadmaps, defines North Star metrics, and collaborates closely with product managers to ensure data insights drive actionable decisions effectively.

Summary & Key Takeaways

• Anika introduces Unmind, a workplace mental health platform offering assessments and tools.

• She outlines their data structure, emphasizing the importance of data in product development.

• Anika delves into four challenges faced by Unmind, such as data involvement in feature changes, inaccurate event tracking, and adoption of self-serve analytics.