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What Motivates People to Be Honest in Business?

249.6K views
•
September 26, 2017
by
TED
YouTube video player
What Motivates People to Be Honest in Business?

TL;DR

People are motivated to be honest in business by a combination of intrinsic values and protected values. Research shows that while some individuals respond to economic incentives, many prioritize their personal values, even at a financial cost. Organizations should focus on selecting individuals with the right values rather than relying solely on incentive systems to encourage ethical behavior.

Transcript

How many companies have you interacted with today? Well, you got up in the morning, took a shower, washed your hair, used a hair dryer, ate breakfast -- ate cereals, fruit, yogurt, whatever -- had coffee -- tea. You took public transport to come here, or maybe used your private car. You interacted with the company that you work for or that you own.... Read More

Key Insights

  • 🌍 Fraud is a significant problem in corporations, with one out of seven large, public corporations committing fraud annually. These frauds cost shareholders and society around $380 billion per year.
  • 💀 Fraud has become a feature, not a bug, of the financial services industry, posing a significant challenge for economies like Switzerland that rely heavily on trust in their financial industry.
  • 💣 Despite the prevalence of fraud, there are still six out of seven companies that remain honest. Whistle-blowers and journalists play a crucial role in exposing fraud and bringing out the truth about companies, often at great personal risk.
  • 💼 Companies can motivate employees to behave ethically by implementing codes of conduct and bonus systems tied to ethical behavior. Reputation also plays a powerful role in encouraging honesty, as companies with a negative reputation may experience financial consequences.
  • 🙌 People are motivated by a combination of self-interest and intrinsic values. While some may be motivated by economic incentives, others have protected values that they are willing to pay a price to uphold, even if it means forgoing financial benefits.
  • 🔎 Experimental research shows that not everyone behaves solely based on self-interest. In a coin toss experiment, a significant percentage of participants did not dishonestly claim to have achieved improbable results, even though it would have resulted in higher financial gain.
  • 💰 Individuals with protected values discount money received through dishonest means by about 25%. This intrinsic motivation can be leveraged by organizations to improve ethics and behavior within their ranks.
  • 🎯 Rather than relying solely on incentives, organizations should prioritize selecting individuals with the right values and desired characteristics. This approach can save organizations money and avoid potential troubles associated with unethical behavior. Putting people first pays off.

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Questions & Answers

Q: How many companies do individuals typically interact with in a day?

According to the video, individuals interact with at least seven companies in a day, including the company they work for or own, the companies they purchase products or services from, and the companies involved in their daily routines such as transportation and food.

Q: What proportion of large, public corporations commit fraud every year?

Based on a US academic study mentioned in the video, one out of seven large, public corporations commit fraud annually. This statistic applies to US companies but is believed to be similar in Europe as well.

Q: How much do these frauds cost shareholders and society each year?

The video states that these frauds cost shareholders and society approximately 380 billion dollars per year. This significant financial impact emphasizes the seriousness of the issue of fraud in corporations.

Q: How do individuals with protected values behave differently when presented with opportunities to lie?

People with protected values, as per the video's research, are more likely to uphold their values even when tempted to lie. They are willing to pay a price to maintain their integrity and feel better when they earn money in a way that aligns with their values.

Q: Should organizations primarily rely on incentives or selecting the right people with the right values to prevent fraud?

The video suggests that while incentives can be effective, organizations should prioritize selecting individuals with the right values aligned with their organization's principles. By selecting the right people from the start, organizations can prevent fraud and potential issues from occurring, ultimately saving trouble and resources.

Summary & Key Takeaways

  • One out of seven large public corporations commit fraud every year, costing shareholders and society 380 billion dollars per year.

  • Despite this, there are still six out of seven companies that remain honest and do not engage in fraud.

  • People are motivated by intrinsic values and protected values, and organizations should focus on selecting people with the right values rather than relying solely on incentives.


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