The Most Successful SEOs do THIS instead...

TL;DR

Top SEOs excel in link building, delegation, and onsite SEO.

Transcript

I was recently asked in an SEO conference, what do the most successful SEO professionals do better than anyone else? Is it link building, on site SEO, or something completely non SEO related like negotiation, networking, or cocaine? By the way, I gave what I believe is the best answer to this, which I'll get to soon, but I also wanted to crowdsourc... Read More

Key Insights

• Successful SEOs often excel in link building, but they do not build links themselves; they focus on scaling and outsourcing the process.
• Hiring and delegation are crucial skills for SEOs to grow their businesses and focus on strategic opportunities rather than operational tasks.
• Onsite SEO, including topical authority and internal linking, is essential for successful SEOs, allowing them to rank effectively in search results.
• SEO testing is a valuable but challenging process that helps SEOs understand Google's algorithm, though networking can provide similar insights more efficiently.
• Networking allows SEOs to share tactics and strategies, significantly expanding their knowledge and capabilities beyond personal testing.
• Niche selection is a critical factor in SEO success, focusing on return on investment and understanding market competition.
• Successful SEOs focus on entrepreneurship, solving problems, and creating scalable processes to generate income.
• Leveraging seasonal trends and anticipating journalist needs can lead to valuable link-building opportunities for SEO professionals.

Questions & Answers

Q: What do successful SEOs focus on instead of building links themselves?

Successful SEOs focus on scaling the link-building process by outsourcing and creating efficient systems. They understand the importance of high-volume relevant links and high-authority, low-relevance links, and they build teams or use services to generate these links at scale, allowing them to focus on strategic growth.

Q: Why is hiring and delegation important for SEOs?

Hiring and delegation are crucial for SEOs because they allow professionals to focus on strategic tasks rather than getting bogged down in operational details. By delegating tasks, SEOs can innovate, explore new revenue opportunities, and manage their businesses more effectively, leading to significant growth and success.

Q: How does onsite SEO contribute to SEO success?

Onsite SEO is vital for establishing topical authority and optimizing internal linking, which helps improve a site's search rankings. By creating comprehensive content across all subtopics within a niche, SEOs can signal authority to search engines, resulting in higher visibility and better rankings for targeted keywords.

Q: What role does networking play in SEO success?

Networking is essential for SEO success as it allows professionals to share and gain insights from others' experiences and tactics. By connecting with other SEOs, individuals can expand their knowledge base, learn new strategies, and stay updated on industry trends, significantly enhancing their SEO capabilities and results.

Q: Why is niche selection critical in SEO?

Niche selection is critical in SEO because it determines the potential return on investment and the level of competition a site will face. By choosing the right niche, SEOs can maximize revenue per content article and backlink, ensuring that their efforts lead to profitable and sustainable growth.

Q: How can SEOs leverage seasonal trends for link building?

SEOs can leverage seasonal trends by anticipating topics that journalists will cover and providing them with relevant content and insights. By doing so, they can secure valuable backlinks from authoritative sites, enhancing their site's trust and authority in the eyes of search engines.

Q: What is the importance of entrepreneurship in SEO?

Entrepreneurship is important in SEO because it involves problem-solving and creating scalable processes that generate income. Successful SEOs focus on innovation, identifying market gaps, and building teams to execute their vision, allowing them to adapt to industry changes and drive business growth.

Q: How can SEOs improve their onsite SEO strategies?

SEOs can improve their onsite SEO strategies by focusing on topical authority and internal linking. This involves creating a comprehensive topical map of all relevant subtopics within a niche, ensuring that the site covers these topics thoroughly, and optimizing internal links to enhance site structure and user experience.

Summary & Key Takeaways

• Successful SEOs focus on scaling link-building processes through outsourcing and automation, rather than doing it themselves. They understand the importance of high-volume relevant links and high-authority, low-relevance links to boost site rankings and trust.

• Delegation and hiring are key to growing an SEO business. By focusing on strategic tasks and delegating operational ones, SEOs can innovate, explore new opportunities, and drive significant business growth.

• Onsite SEO, including topical authority and internal linking, is a critical skill for successful SEOs. Creating comprehensive content on all subtopics within a niche helps establish authority and improves search rankings.