How to Get Your Kickstarter Campaign Funded in 5 Steps

TL;DR

To successfully fund your Kickstarter campaign, plan at least three months in advance, build your brand's following on social media, and grow an email list of interested customers before launching. Ensure strong logistics by creating an engaging campaign video and clean page design, and actively reach out to media outlets to generate buzz.

Transcript

what's up everybody I am just but he's saying welcome to the majority bison the way you launch your business or raise money for your business has changed a lot over the last few years especially with the growth of crowdfunding platforms on Kickstarter and Chicago this topic is especially close to me because minority voice has actually started off a... Read More

Key Insights

• 🌱 Planning ahead and preparing for a crowdfunding campaign are crucial for success.
• 🏛️ Building a brand following and engaging with the target audience on social media, particularly Instagram, can help generate support.
• 🥺 Growing a customer list before launching can lead to a strong start and ongoing communication.
• 🎮 Attention to campaign logistics, including a compelling video and clean campaign page design, can increase engagement.
• 🔉 Media outreach, specifically targeting blogs and media outlets, can generate additional support and credibility for the campaign.
• 💦 The work put into the campaign before its launch greatly impacts its success.
• 😑 Having a social media presence and an email list can positively influence press coverage and attract early backers.

Questions & Answers

Q: How did being scammed during a crowdfunding campaign inspire the speaker to create a class on the topic?

The speaker was scammed by a fake marketing company during their own crowdfunding campaign, which motivated them to create a class to help others avoid similar scams and run successful campaigns. They wanted to share their experience and knowledge to benefit aspiring entrepreneurs.

Q: What are some ways to build a brand following before launching a crowdfunding campaign?

The speaker suggests engaging with customers and the target audience on social media, particularly Instagram. They recommend liking, commenting, and following users who align with the business's target market. They also mention the option of using an automation tool like Socinator to streamline this process and optimize growth.

Q: Why is building a customer list important before launching a crowdfunding campaign?

Building a customer list allows for direct communication with potential backers. While social media followers may not see every post due to algorithms, email recipients are more likely to receive and read messages. The speaker recommends offering incentives or early bird specials to encourage followers to provide their email addresses and be notified when the campaign launches.

Q: What should be considered for campaign logistics and page design?

It is crucial to have an interactive and engaging campaign video that highlights the benefits and value of supporting the campaign. Additionally, the speaker advises having a low-tier banking option and limited early bird specials to incentivize early support. Launching the campaign on a Tuesday or Wednesday morning and avoiding weekends for campaign endings is recommended. The campaign page should be clean, easy to read, and visually appealing to potential backers.

Summary & Key Takeaways

• The speaker shares their personal experience of being scammed during a crowdfunding campaign, which motivated them to create a class on running a successful campaign.

• They used Kickstarter to pre-sell their socks, raised more than double their goal, and received wholesale orders and international press coverage.

• The speaker gives five recommendations for a successful crowdfunding campaign: plan ahead, build your brand following, grow your customer list, have campaign logistics in order, and get media coverage.