Facebook Ads or LinkedIn Ads? | FB Ads Q&A Ep2 | Ben Heath

TL;DR

Facebook Ads are generally more cost-effective than LinkedIn Ads for B2B.

Transcript

hi guys has been he's from lead guru welcome to my weekly Facebook ads Q&A show so before I jump into the question so just one quickly say that if you want your Facebook ad question to be answered in next week's show then either leave a comment below this video or join my facebook ads mastermind group there'll be a link in the video description ask... Read More

Key Insights

• LinkedIn Ads offer precise targeting options based on job roles and company sizes, which can be advantageous for reaching specific business decision-makers.
• Facebook Ads are generally more cost-effective than LinkedIn Ads, with CPM rates on Facebook being significantly lower, making it a better option for many B2B businesses.
• Facebook's larger user base and higher engagement rates make it a more attractive platform for reaching a broader audience, including business professionals.
• Testing both Facebook and LinkedIn Ads is recommended to determine which platform yields better results for specific business objectives.
• For new Facebook ad accounts, starting with the conversion objective is recommended over traffic objectives to directly generate leads and sales.
• Utilizing Facebook's free tools like Audience Insights and Ads Manager is sufficient for most advertisers, negating the need for external tools.
• Offering a free consultation or valuation can be an effective strategy for lead generation campaigns, especially for service-based businesses like real estate.
• Lead generation campaigns on Facebook can build an email list without a website, but a privacy policy link is required to comply with Facebook's terms.

Questions & Answers

Q: What are the advantages of using LinkedIn Ads for B2B businesses?

LinkedIn Ads offer the advantage of precise targeting options that allow advertisers to reach specific business decision-makers based on job roles, company sizes, and other professional criteria. This specificity can be beneficial for businesses looking to target niche audiences within the B2B sector, as LinkedIn users typically provide detailed professional information.

Q: Why might Facebook Ads be more effective for B2B businesses than LinkedIn Ads?

Facebook Ads are often more cost-effective than LinkedIn Ads, with significantly lower CPM rates. Additionally, Facebook has a larger user base and higher engagement rates, allowing businesses to reach a broader audience, including business professionals who spend more time on Facebook. This combination of cost-effectiveness and reach makes Facebook Ads a compelling option for many B2B businesses.

Q: What is the recommended starting objective for a new Facebook ad account?

For a new Facebook ad account, Ben Heath recommends starting with the conversion objective rather than the traffic objective. This approach aims to directly generate leads and sales by optimizing for specific actions, such as lead submissions or purchases, even if the account lacks prior data. Testing both objectives can help determine the best strategy.

Q: Are external Facebook advertising tools necessary for effective campaigns?

Ben Heath suggests that external Facebook advertising tools are not necessary, as Facebook's free tools like Audience Insights and Ads Manager provide sufficient functionality for most advertisers. These tools offer comprehensive data and management capabilities, allowing advertisers to effectively plan, execute, and optimize their campaigns without needing additional software.

Q: What offer is effective for a real estate lead generation campaign on Facebook?

An effective offer for a real estate lead generation campaign on Facebook is a free property valuation. This offer targets potential sellers who are interested in knowing their property's market value. By presenting this offer in Facebook's news feed, real estate agents can attract leads who are considering selling their properties and initiate valuable conversations.

Q: How can you build an email list from Facebook Ads without a website?

Building an email list from Facebook Ads without a website is possible through lead generation campaigns. These campaigns allow users to submit their contact information directly within Facebook. However, advertisers must include a link to a privacy policy to comply with Facebook's terms. While feasible, having a website is recommended for a more comprehensive online presence.

Q: How can business owners be targeted effectively with Facebook Ads?

Business owners can be targeted on Facebook by using the 'Facebook Page Admins' targeting option, specifically narrowing it to 'Business Page Admins.' This approach helps reach individuals who manage business-related pages. Additionally, creating lookalike audiences from existing customer lists can further refine targeting to reach similar business owners effectively.

Q: Can multiple Facebook pixels be installed on a single website?

Yes, multiple Facebook pixels can be installed on a single website. This is often seen on larger websites where different ad accounts are used for advertising. Each ad account can have its own pixel, and using multiple pixels does not typically cause data confusion. Google Chrome's Facebook Pixel Helper extension can be used to check installed pixels.

Summary & Key Takeaways

• In this episode, Ben Heath discusses the pros and cons of using Facebook Ads versus LinkedIn Ads for B2B businesses. While LinkedIn offers precise targeting options, Facebook is generally more cost-effective and has a larger user base, making it a better choice for many businesses.

• Ben also addresses common questions about Facebook ad strategies, such as whether to start with traffic or conversion objectives in a new ad account, and the effectiveness of using external advertising tools. He emphasizes the importance of testing different approaches to find what works best.

• The episode provides practical advice on running lead generation campaigns, including offering free consultations or valuations. It also covers targeting strategies for business owners and the feasibility of building an email list through Facebook Ads without a website.