- TechStars - John L Baptiste of OnSwipe

TL;DR

Jason Baptiste, CEO of On Swype, discusses the challenges and opportunities of building a platform for tablet publishing and advertising, highlighting the need for beautiful and engaging content on mobile devices.

Transcript

this weekend TechStars i wear yet another cool start up t-shirt we're going to meet Jason Baptiste the CEO and founder of on swype as well as Claire tischer who is running the Twitter's and the blog and Facebook and everything else that's now this weekend TechStars just another crazy week here at techstars it's this week in tech stars i'm david coh... Read More

Key Insights

• 📞 TechStars provides valuable resources and acceleration for startups, even if they have already received funding.
• 👣 On Swype aims to bridge the gap between traditional print design and digital content, making it easy for publishers to create engaging content on tablets and mobile devices.
• ❓ On Swype's platform offers several features that enhance the reading experience and enable monetization for publishers.

Questions & Answers

Q: What is On Swype's main goal?

On Swype aims to provide publishers with an easy and affordable way to create beautiful and engaging content on tablets and mobile devices.

Q: How does On Swype differentiate itself from other content publishing platforms?

On Swype focuses on creating a magazine-like design experience that combines the best of print and digital, making content and advertising look beautiful on touch-enabled devices.

Q: What are some of the key features of On Swype's platform?

On Swype's platform offers features like geolocation, social sharing, related articles, and offline reading, making it a comprehensive solution for publishers to enhance their content on tablets and mobile devices.

Q: How does On Swype help with monetization for publishers?

On Swype enables publishers to monetize their content through high-performance, magazine-like full-page ads that provide a seamless and engaging experience for users.

Summary & Key Takeaways

• Jason Baptiste shares his experience of being in the TechStars program and the benefits it provided in terms of acceleration and networking.

• On Swype aims to make it easy for publishers of all sizes to create beautiful and app-like content on tablets and mobile devices, enabling monetization through high-performance ads.

• On Swype's platform integrates seamlessly with existing content management systems and offers features like geolocation, social sharing, and reading queues.