How to Grow Health and Fitness Sites to Nearly $100,000/Month with Link Building and EAT Strategies

TL;DR

Matt Diggity shares strategies for successful link building and site growth in competitive niches.

Transcript

hey everyone it's spencer here with nichepursuits.com and i just wrapped up an interview with matt diggety from diggitymarketing.com and it's a good one matt shares a lot of really in-depth link building advice site building content advice and a whole lot more as it relates to building sites that can perform really really well in google he's been a... Read More

Key Insights

• 🧑‍⚕️ Establishing EAT (Expertise, Authoritativeness, Trustworthiness) is essential for success in competitive niches, particularly those related to health and finance.
• 😊 Digital PR strategies can significantly amplify a site's backlink profile when executed creatively and contextually, ideally leveraging current trends or events.
• 🍻 Using a metric-based approach to assess competitors’ link profiles allows for a targeted and effective link-building strategy.
• ☠️ Content velocity, defined as the rate of content publication, must keep pace with competitors to maintain relevancy and rankings.
• 🏛️ Building relationships with influencers and journalists offers opportunities for natural backlinks that enhance site authority and visibility.
• 🍻 Conducting thorough anchor text and link gap analyses helps curate a robust backlink strategy that aligns with SEO objectives.
• 😫 Producing unique visual content can set a site apart and serve as an effective link-building tool.

Questions & Answers

Q: What are some key strategies to establish expertise and authority on a site?

To establish expertise and authority, it is essential to enhance the website's about and contact pages, showcasing a team of credible authors and providing multiple ways to contact them. Adding schema markup that includes the business's name, address, and phone number, along with establishing a Google My Business listing, can also lend greater authenticity to the site.

Q: How does Matt approach link velocity compared to content velocity?

Matt considers link velocity and content velocity as critical metrics for online success. He aims to produce one new piece of content daily while ensuring link acquisition outpaces competitors. This dual approach ensures not only consistent content delivery but also increases the likelihood of ranking higher against established authority sites.

Q: What are the benefits of using metric-based analysis when building links?

By utilizing a metric-based analysis, such as analyzing competitors’ backlinks, website owners can effectively identify how many and what quality of links they need to build to improve their own rankings. This method provides clear, actionable insights into where to focus link-building efforts rather than relying on guesswork.

Q: What role does digital PR play in Matt's link-building strategy?

Digital PR is integral to Matt's strategy as it involves creating compelling, research-based content intended for virality. By leveraging time-relevant stories and outreach to journalists, this method can result in acquiring high-value backlinks and driving significant traffic, which enhances SEO performance during crucial algorithm updates.

Q: How does Matt determine how many links to build for new content?

Matt analyzes the top three ranking sites for the target keyword, assessing their backlink profiles across different domain rating categories. He creates an average target for how many links are necessary across those categories to achieve a competitive edge while also considering each site's unique authority and domain rating.

Q: How can creating custom images contribute to a site's authority?

Creating custom images aids in establishing a brand's authority since they showcase original content that is tailored to the niche. This uniqueness can differentiate the site from competitors using generic stock images and provides a trustworthy visual representation, which can potentially attract more backlinks.

Q: What should affiliates consider before pursuing a digital PR strategy?

Affiliates should assess their content quality, uniqueness, and timing when considering a digital PR strategy. The content must be highly engaging and relevant to current trends to catch the interest of journalists. Additionally, building relationships within journalism over time can markedly enhance outreach success.

Q: How significant is it to have diverse authors contributing to content?

Diverse authors contributing to content helps establish credibility and authority, especially in sensitive or expert-focused areas like health and finance. Featuring professionals such as doctors or industry influencers can enhance trustworthiness and improve link-building potential as these contributors might promote the content within their own networks.

Summary & Key Takeaways

• Matt Diggity discusses his approach to link building, emphasizing the importance of authority, expertise, and trust to succeed in highly competitive niches like health and fitness.

• The interview covers various strategies for content velocity and back-linking, focusing on data-driven methods for assessing and acquiring high-quality links.

• Unique insights on digital PR and building relationships with journalists are shared, highlighting how authoritative backlinks can dramatically improve site performance and rankings.