LinkedIn Content Strategy: Post Ideas for Growth

TL;DR

Learn the top strategies for post types that perform best on LinkedIn and how to create engaging content that showcases leadership.

Transcript

• Are you unsure of what to post for your business on LinkedIn? I've got you. In this video, we're going to cover the top strategies for post types that are best utilized on LinkedIn. And at the end of this video, I'm going to share one post that you can make today that's going to get you a ton of engagement. (smooth music) As I mentioned, we're go... Read More

Key Insights

• 🔉 LinkedIn has a unique energy and should be approached differently than other social media platforms.
• 🤩 Creating a container of leadership voice that is peer-related is the key to successful content on LinkedIn.
• 🍂 Posts on LinkedIn should fall into categories such as industry insights, storytelling, and relatable content.
• 🫥 The recommended post formula includes a hook, intrigue line, and call to action.
• 💬 A variety of content types, from commenting to video and events, can be used effectively on LinkedIn.
• ❓ LinkedIn articles have the potential to go viral outside of the platform when optimized.
• 🍻 LinkedIn events offer the opportunity to showcase speakers, create opt-in links, and invite specific attendees.

Questions & Answers

Q: How should I approach creating content on LinkedIn compared to other social media platforms?

LinkedIn has a collective team, peer energy voice, so focus on speaking to colleagues and peers. Other platforms may have a more self-interested or click-focused tone.

Q: What are some content strategy categories that work well on LinkedIn?

Industry insights, storytelling, and relatable content are effective categories. Share relevant news, behind-the-scenes peeks, and things that your audience can relate to.

Q: What is a recommended formula for creating LinkedIn posts?

Start with a value-based hook, create intrigue with the tease of a story or insights, and include a clear call to action at the end. Match the call to action with your company page tagline.

Q: What are some different types of content that work on LinkedIn?

Commenting, sharing with added opinions, text-only posts, image posts with real images, external links, document uploads, videos, LinkedIn live videos, LinkedIn polls, articles, LinkedIn stories, and LinkedIn events are all effective content types.

Key Insights:

• LinkedIn has a unique energy and should be approached differently than other social media platforms.
• Creating a container of leadership voice that is peer-related is the key to successful content on LinkedIn.
• Posts on LinkedIn should fall into categories such as industry insights, storytelling, and relatable content.
• The recommended post formula includes a hook, intrigue line, and call to action.
• A variety of content types, from commenting to video and events, can be used effectively on LinkedIn.
• LinkedIn articles have the potential to go viral outside of the platform when optimized.
• LinkedIn events offer the opportunity to showcase speakers, create opt-in links, and invite specific attendees.
• A text-only post announcing increased activity and asking for advice can generate engagement and introduce you to new connections.

Summary & Key Takeaways

• LinkedIn operates with a collective team, peer energy voice, so posts should reflect that.

• The best content strategy categories for LinkedIn include industry insights, storytelling, and relatable content.

• A recommended post formula includes a hook, intrigue line, and a call to action.