LAUNCH: Doz is an automated headhunter for sites expanding globally

TL;DR

Doze helps companies expand their websites globally through organic marketing, using algorithms to find marketing professionals in targeted markets.

Transcript

angie you are a co-founder and ceo of what's called doze and you help companies to um send their their sites global correct and you didn't have the warmest reception from from dave mcclure i'm surprised you know you weren't asking for band-aids because he was really going after you what was his biggest concern he was talking about it was the fact t... Read More

Key Insights

• 🌐 Doze utilizes algorithms and marketing professionals to help websites go global.
• ❓ They focus on organic marketing strategies that are tailored to each specific market.
• 🌱 Doze has already generated significant revenues and plans to focus on scaling their marketing and sales efforts.
• 🙈 While they don't have direct competitors, other marketing automation software and crowdsourcing marketplaces could be seen as indirect competitors.
• ❓ Improving their presentation skills and simplifying their pitch are areas of focus for Doze.
• 💯 Testing and perfecting their technology is a priority before launching campaigns to ensure success.
• 🪡 Doze's automated platform eliminates the need for companies to hire dedicated marketing professionals.

Questions & Answers

Q: What is Doze's main objective when helping websites go international?

Doze aims to find marketing professionals in the targeted market and adapt the website's content to match the cultural and linguistic preferences of that specific market. Their focus is on organic marketing strategies such as search, social media, and blogs.

Q: How does Doze find marketing professionals for their clients?

Doze utilizes external marketplace APIs to automate the process of finding marketing professionals in different countries. By making calls to APIs like Odesk, they can identify and connect with experts who are a good fit for their clients' campaigns.

Q: How does Doze generate revenue?

Doze has already generated over a million dollars in revenues through its prototyping phase. They focus on recurring revenues from campaigns and have seen customers increase their budget over time.

Q: How does Doze ensure the success of their campaigns without launching prematurely?

Before officially launching, Doze prioritizes testing and perfecting their algorithms to ensure that they can consistently deliver profitable campaigns for their clients. They prefer to have a solid understanding of what needs to be done before launching to avoid any potential roadblocks.

Summary & Key Takeaways

• Doze helps websites go international by finding marketing professionals in the target market and utilizing algorithms to adapt the website's content to the specific market.

• The company has over 3,000 marketing experts in 20 countries and has generated revenues in the millions.

• Doze focuses on automated, cultural-sensitive marketing strategies such as search, social media, and blogs.