Everybody's reachable.

TL;DR

The speaker believes that age is not a determining factor for social media usage and highlights the influence of younger generations on their parents' buying habits.

Transcript

thank you um you sort of disdain the folks who are not actually using the social media they're talking about their Roi on what if your decision makers or your consumers aren't Mak aren't using that social media either well then you shouldn't be there but my belief is that that is not true I do not believe there's that we between Facebook from an fr... Read More

Key Insights

• 🤕 Age is not a determining factor for social media usage, and older demographics can still be effectively targeted with content marketing efforts.
• 👯 Young people have a significant influence on their parents' buying habits, making them a valuable target audience for brands.
• 🐕‍🦺 Legal services can benefit from adopting a content marketing approach to establish themselves as media companies and attract their target audience.
• 👻 The cost of entry into the media business is now relatively low, allowing businesses to create their own media and content to reach and engage their desired market effectively.
• 👨‍💼 Creating media and content that resonates with the interests of the target audience can be a powerful tool for businesses to build brand equity and attract potential customers.
• 🙃 Owning media instead of relying on traditional advertising provides businesses with more control over their messaging and target audience.
• 💨 Content marketing can be a cost-effective and efficient way for businesses to reach and engage their target market.

Questions & Answers

Q: How can targeting older demographics on social media still be effective?

The speaker emphasizes that age is not a barrier to social media usage, and there are still plenty of older users on platforms like Facebook. By creating content that resonates with this demographic, businesses can successfully convert them into customers.

Q: How can young people influence their parents' buying habits?

According to the speaker, younger generations have a significant impact on their parents' purchasing decisions. Brands can target this influence by marketing to young people and creating content that appeals to them, thus indirectly influencing their parents' buying choices.

Q: How can legal services benefit from content marketing?

The speaker suggests that legal service providers can establish themselves as media companies by creating content that engages their target audience. By providing valuable information and topics of interest related to legal matters, they can build brand loyalty and attract potential clients.

Q: What is the benefit of owning media instead of buying traditional advertising?

By creating and owning their own media, businesses can have more control over their messaging and target audience. This approach also allows for a more cost-effective and efficient way of reaching and engaging their desired market.

Summary & Key Takeaways

• The speaker shares examples of how targeting older demographics on platforms like Facebook can still yield positive results.

• The influence of young people on their parents' buying habits is growing, leading to the importance of targeting younger generations.

• Legal services can benefit from adopting a content marketing approach to attract and engage their target audience.