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Simple Tricks to Approach + Land Big Clients

95.4K views
•
March 1, 2011
by
The Marie Forleo Podcast
YouTube video player
Simple Tricks to Approach + Land Big Clients

TL;DR

Graphic designer learns how to engage potential clients effectively.

Transcript

Hi! It's Marie! It's Q & A Tuesday time! Q: And, I have to say today I'm really excited about this question. This is actually something that wasn't in our original bank of questions. Someone just sent it in and it was so good that my team's like, "Oh, my God! This one's so juicy, I have to answer it!" So it's from Hannah and Hannah writes: "I've re... Read More

Key Insights

  • 👨‍💼 Research potential clients extensively on both business and personal levels.
  • 💍 Engage with potential clients genuinely through social media to establish connections.
  • 😮 Showcase abilities and offer solutions before being hired to wow potential clients.
  • 😫 Initiating proactive client acquisition strategies can set a business apart in a competitive market.
  • 👨‍💼 Building relationships with potential clients through genuine engagement increases the chances of securing their business.
  • 😉 Demonstrating initiative and creativity by showcasing results can lead to winning over potential clients.
  • ❓ Providing solutions and showcasing abilities before being hired can increase the chances of securing clients.

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Questions & Answers

Q: How can Hannah approach potential clients without sounding disrespectful?

Marie advises Hannah to research potential clients extensively to understand their business and personal interests, engaging with them genuinely to establish connections.

Q: Why is engaging with potential clients important?

Engaging with potential clients helps build relationships and showcases genuine interest in their business, increasing the likelihood of securing their business.

Q: What sets apart the strategy of wowing potential clients?

Wowing potential clients involves showcasing one's abilities and offering solutions before being hired, leading to increased chances of securing business through demonstrable results.

Q: Why is it crucial for Hannah to take proactive steps in acquiring clients?

Taking proactive steps in acquiring clients demonstrates initiative and sets Hannah apart in a competitive market, increasing her chances of securing clients.

Summary & Key Takeaways

  • Hannah seeks advice on approaching potential clients for her graphic design business without coming off as undermining.

  • Marie suggests researching potential clients on both a business and personal level to establish genuine connections.

  • The key strategy is to wow potential clients by showcasing abilities and offering solutions before even being hired.


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