Tips for Sending Broadcast Emails That Get Opened and Make an Impact — How to Start an Email List #5

TL;DR

Learn how to effectively send broadcast emails to your subscribers and increase open and click-through rates.

Transcript

hey what's up guys Pat here from smart passive income comm welcome to video 5 of the how to start an email a series if you've randomly come across this video and you haven't seen the other ones yet I would highly recommend going to start an email list calm you'll see the entire six video series there plus some other information and some giveaways f... Read More

Key Insights

• 💌 Autoresponder emails are like magazine subscriptions, while broadcast emails are like text messages.
• 📰 Broadcast emails can be used to share news, promote new content, ask questions for audience insight, and sell products.
• 🤩 Personalization, short paragraphs, and engaging subject lines are key to increasing open rates for broadcast emails.

Questions & Answers

Q: How do autoresponder emails differ from broadcast emails?

Autoresponder emails are pre-written emails that are sent automatically to subscribers after they sign up, while broadcast emails are one-time emails sent to the entire email list.

Q: When should you send a broadcast email?

Broadcast emails can be used to make announcements, share news and updates, promote new content, ask questions for audience insight, or sell products.

Q: How can you increase open rates for broadcast emails?

Wait 72 hours after sending an email, then resend it to those who haven't opened it yet. Personalize the subject line and keep your paragraphs and links short to keep readers engaged.

Q: How should you approach unsubscribes?

Unsubscribes are normal, so don't let them bother you. Focus on providing value to those who are engaging with your emails and be open to adjusting your approach to reduce unsubscribes.

Summary & Key Takeaways

• Broadcast emails are one-time emails that you send to your entire email list, and they differ from autoresponder emails that are sent automatically.

• Broadcast emails are like text messages that grab your subscribers' attention, but it's important to remind them of who you are and the value you offer before sending them.

• You can use broadcast emails to share news and updates, promote new content, ask questions for audience insight, and even sell products.