Do THIS If Starting SMMA From Scratch

TL;DR

The speaker advises starting a marketing agency by getting a part-time job and using the income to hire virtual assistants for testing and iterating client acquisition strategies.

Transcript

so I've built and scaled a marketing agency to a hundred thousand dollars a month and I've sold it and in today's video I'm going to tell you exactly what I would do the first thing I would do if I was starting a new agency what action would I take you will not expect this answer it's so unconventional weird and contradictory that you probably won'... Read More

Key Insights

• ⌛ Starting a marketing agency can be made easier by leveraging a part-time job income to hire virtual assistants for testing and iterating client acquisition strategies.
• 🌉 Iteration and testing are crucial in discovering successful client acquisition methods and bridging the gap between current abilities and desired targets.
• 👻 Hiring virtual assistants allows for the simultaneous testing of multiple variables, increasing the chances of finding effective strategies.
• 👨‍💼 Working on a part-time job enables marketers to invest in their business by buying more time and labor through virtual assistants.
• 🕰️ Relying on a single piece of copy or stimulus in client acquisition is risky, and marketers should aim to test multiple variations to increase their chances of success.
• 👻 Leveraging capital to buy labor in the form of virtual assistants provides significant leverage and allows for more extensive testing and experimentation.
• 🥡 Patience and avoiding rushing are essential in client acquisition, as it takes time and continual testing to improve and find success.

Questions & Answers

Q: Why does the speaker suggest getting a part-time job when starting a marketing agency?

The speaker suggests getting a part-time job to generate income that can be used to hire virtual assistants for testing and iterating client acquisition strategies. This allows for more extensive experimentation, increasing the chances of finding successful methods.

Q: How does leveraging virtual assistants help in client acquisition?

Virtual assistants can be hired to test different variables, such as cold email copies, subject lines, and cold calling scripts. By having multiple virtual assistants working on separate variables, more tests can be conducted, increasing the chances of finding successful client acquisition methods.

Q: What is the significance of iteration in client acquisition?

The speaker emphasizes that iteration is crucial in bridging the gap between current client acquisition abilities and desired targets. By continuously testing and experimenting with different strategies and variables, marketers can improve their understanding of effective client acquisition methods and accelerate their progress.

Q: Is getting a part-time job a necessary step for all marketers?

The speaker acknowledges that getting a part-time job may not be necessary for marketers who already have sufficient resources. However, for those starting from scratch and lacking funds, a part-time job can provide the means to leverage virtual assistants for extensive testing and improvement.

Summary & Key Takeaways

• The speaker recommends getting a part-time job and using the income to hire virtual assistants to test and improve client acquisition strategies.

• By leveraging virtual assistants, one can maximize testing efforts and increase the chances of finding successful client acquisition methods.

• The speaker emphasizes the importance of iteration and testing in order to bridge the gap between current client acquisition abilities and desired targets.