Kobe Bryant's Legacy, Messenger Chatbots & Snail Mail | #AskGaryVee Episode 199

TL;DR

Keep up with the latest trends in business and take advantage of new opportunities, such as selling direct to consumers and utilizing bots in customer service.

Transcript

• On this episode, we talk guide life and a very, very special guest visits us. (upbeat hip hop music) - [Gary] You ask questions, and I answer them. This is The #AskGaryVee Show. - Hey everybody, this is Gary Vay-ner-chuk and this episode 199 of The #AskGaryVee Show. Before we get into the show Staphon I couldn't, yes turn off the sound on you... Read More

Key Insights

• 😃 Selling direct to consumers is a growing trend, but big brands face challenges due to existing retail partnerships.
• 💌 Direct mail can still be effective, but the cost and efficiency of digital marketing should be considered.
• 🤖 Bots are likely to become a major channel in customer service and business interactions.

Questions & Answers

Q: Do you think big brands should sell direct to consumer?

Yes, but there are challenges due to existing retail partnerships and the potential for channel conflict. However, smaller brands and entrepreneurs can leverage direct-to-consumer approaches to disrupt the market.

Q: Is it time to return to traditional mail marketing?

While direct mail can be effective, the economics of it need to be considered. The cost of printing and distributing mail can be high, and it may be more efficient and cost-effective to focus on digital marketing strategies.

Q: Will bots become a major inbound channel in the next two years?

Bots are likely to play a significant role in customer service and business interactions. Platforms like WeChat have already proven the effectiveness of bots, and Facebook's recent introduction of chat bots suggests their increasing importance.

Q: What can we learn from Kobe Bryant's legacy?

Kobe strategically played to maximize his legacy, knowing that short-term narratives would eventually fade away. This teaches us the importance of focusing on long-term goals and not sweating the short-term opinions of others.

Summary & Key Takeaways

• Brad Grossman, founder of ZEITGUIDE, discusses the importance of his company's annual guide to the zeitgeist and how it helps leaders stay prepared for the future.

• The conversation touches on the concept of selling direct to consumers and the challenges big brands face in doing so.

• The potential impact of bots and artificial intelligence in customer service and business is highlighted.