How to Maintain Self Motivation | Jongshin Yoon | Talks at Google

TL;DR

Yoon Jong Shin discusses his Monthly Project, the power of consistency, the influence of AI on the music industry, and the importance of finding a niche market.

Transcript

Hello. This is Jongshin Yoon. This is an interesting scene. Can I capture this? I know you are caught up with busy schedule in these days. Thanks for sparing your time for us today. How have you been? I have had repetitive routine for the last decade pretty much. Monthly Project Yoon Jong Shin, company works, TV shows and a bit of parenting job... Read More

Key Insights

• 🎹 Consistency is key in the music industry, as demonstrated by Yoon Jong Shin's success with the Monthly Project.
• 😒 AI is impacting the music industry, but creators can use it to their advantage by targeting specific audiences and finding a unique niche market.
• ❓ Yoon Jong Shin emphasizes the importance of prioritizing and being true to oneself as a creator.
• 🍗 Collaboration with companies can be successful if the content is well-made and does not try to hide its promotional nature.

Questions & Answers

Q: How did Yoon Jong Shin come up with the idea for the Monthly Project?

Yoon Jong Shin realized that relying on sporadic album releases was risky and decided to consistently release new music every month to adapt to changing listener preferences.

Q: How has the Monthly Project gained attention and success?

Yoon Jong Shin initially focused on archiving his music, but after consistently doing the project for three years, he started to promote it on TV shows and gained public awareness. The project has now released over 100 songs, regardless of their individual success.

Q: How has Yoon Jong Shin utilized YouTube as a platform for his content?

Yoon Jong Shin started the Talgokki channel on YouTube to document the process of creating music for various musicians, such as BTS and Ed Sheeran. Talgokki has gained publicity and showcases the interesting and fun aspects of the creative process.

Q: How does Yoon Jong Shin approach work-life balance as a part-time YouTuber?

Yoon Jong Shin believes in prioritizing based on personal preferences and creating circumstances that allow him to focus on his top priorities, which include his artistic work. He acknowledges that being less engaged with his family is a downside of his busy schedule.

Summary & Key Takeaways

• Yoon Jong Shin started the Monthly Project Yoon Jong Shin as a way to consistently release new music every month, regardless of its success.

• The project has gained attention and introduced a new category in the music industry, showcasing the power of consistency.

• Yoon Jong Shin discusses the impact of AI on music creation and marketing, emphasizing the need for creators to specialize and target specific audiences.