How to take your blog traffic to the next level

TL;DR

Learn to increase blog traffic using Ridiculously Long Lists.

Transcript

hey what's up everybody brian dean here founder of backlinko and in this video i'm going to show you a content marketing strategy that's working great right now in fact this is the exact process i used to grow back linko's traffic to over 500 000 visitors per month so if you're looking to level up your content marketing skills make sure to subscrib... Read More

Key Insights

• Publishing less frequently but with high-quality content can dramatically increase your blog's traffic.
• Ridiculously Long Lists (RLLs) are effective for standing out amongst millions of daily blog posts.
• RLLs provide comprehensive coverage of a topic, enhancing credibility and encouraging social shares.
• A successful RLL should cover a topic people care about and include at least 100 items.
• Before creating an RLL, ensure no high-quality existing lists overshadow your topic.
• RLLs combine the benefits of longer content and list formats, which are proven to garner more shares.
• Choosing the right topic is crucial; it should be interesting and feasible to expand into a long list.
• RLLs have been pivotal in establishing authority and driving traffic for blogs across various industries.

Questions & Answers

Q: What is the main strategy discussed in the video?

The main strategy discussed is the use of Ridiculously Long Lists (RLLs) to significantly increase blog traffic. This approach involves creating comprehensive lists that cover a topic in depth, thereby standing out among the millions of blog posts published daily and attracting more social shares and backlinks.

Q: Why are Ridiculously Long Lists effective?

Ridiculously Long Lists are effective because they offer thorough coverage of a topic, which enhances the blog's credibility and visibility. They combine the benefits of longer content and list formats, both of which are proven to garner more social shares. This comprehensive nature helps the content stand out and attract more traffic.

Q: What should be considered when choosing a topic for an RLL?

When choosing a topic for an RLL, it is important to ensure that the topic is of interest to the audience, can be expanded into a list of at least 100 items, and is not already dominated by high-quality existing lists. This helps ensure the RLL will stand out and attract attention.

Q: How does Brian Dean suggest promoting an RLL?

Brian Dean suggests promoting an RLL by ensuring it is comprehensive and stands out in its niche, which naturally leads to more shares and backlinks. He also emphasizes the importance of publishing and promoting the list strategically, leveraging social media and other channels to maximize its reach and impact.

Q: What are the benefits of using RLLs according to Brian Dean?

According to Brian Dean, the benefits of using RLLs include increased traffic, enhanced credibility, and the ability to stand out in a crowded content landscape. RLLs also help establish the creator as an expert in the field, as they demonstrate a deep understanding and comprehensive knowledge of the topic.

Q: Can RLLs be used for any topic?

RLLs can technically be used for any topic, but it is crucial to choose subjects that people care about and that can feasibly be expanded into a long list. The topic should also not be overshadowed by existing high-quality lists to ensure the RLL stands out and attracts attention.

Q: What are the key steps in creating an RLL?

The key steps in creating an RLL include finding a suitable topic, outlining the post, filling in the details, and then publishing and promoting it. Brian Dean emphasizes the importance of each step and notes that attention to detail and thoroughness are crucial for the success of an RLL.

Q: How does an RLL enhance a blog's credibility?

An RLL enhances a blog's credibility by providing a comprehensive and authoritative resource on a given topic. This thorough coverage demonstrates expertise and knowledge, which can lead to increased trust and recognition from readers and other industry experts, further establishing the blog as a credible source of information.

Summary & Key Takeaways

• Brian Dean shares a content marketing strategy focused on publishing less often but with exceptional quality. He introduces the concept of Ridiculously Long Lists (RLLs), which are comprehensive lists that stand out and attract more traffic and social shares compared to shorter posts.

• RLLs should cover topics that people care about and include at least 100 items. The strategy involves choosing a topic, outlining the post, filling in the details, and then publishing and promoting it. The approach has proven successful in various industries, enhancing both visibility and credibility.

• The video emphasizes the importance of selecting the right topics for RLLs, ensuring no existing lists dominate the subject. RLLs not only drive traffic but also position the creator as an expert in the field, as demonstrated by Brian Dean's own experiences with his blog.