#AskGaryVee Episode 92: Tidal, QR Codes, Instagram's Evolution, & Star Wars vs. Star Trek

TL;DR

Gary Vaynerchuk discusses Tidal, Instagram's future evolution, and why QR codes have not taken off in America.

Transcript

• On this episode we talk about Tidal, Instagram's evolution. We also talk about QR codes, and Star Wars versus Star Trek. - [Voiceover] Gary Vee! (audience cheering) - You ask questions and I answer them. (electronic music) This is The #AskGaryVee Show. (electronic music) Do you want to get a camera and get some content? Meaning either angle-video... Read More

Key Insights

• 🖤 QR codes have not taken off in America due to their lack of value and misusage by marketers.
• 😤 Tidal's success will depend on the management team and their ability to execute the business.
• 👾 Vaynerchuk's decision to target Fortune 500 companies was based on demand and timing, along with his expertise in the social media space.
• 👨‍💼 Using social media to get sponsorships involves creating and sharing relevant content, engaging with businesses and influencers, and reaching out to relevant blogs or individuals.
• 📱 Instagram's evolution may include leveraging Facebook's targeting capabilities and exploring new hardware possibilities, such as smart-cameras or smart-contact lenses.

Questions & Answers

Q: Why have QR codes not taken off in America?

QR codes have not gained popularity in the US because their early execution lacked value. Marketers used them primarily for branding, without providing any real utility or entertainment for users. This has led to a perception that QR codes do not bring any value, resulting in their limited adoption.

Q: Will Tidal succeed?

The success of Tidal depends on the management team behind it and how they execute the business. While Jay Z's brand equity can bring exposure, it is the operators and their ability to make Tidal a valuable platform that will determine its success.

Q: Did Gary Vaynerchuk intentionally choose to sell his services to Fortune 500 companies?

Vaynerchuk's decision to target Fortune 500 companies was a result of demand and timing. His actions and reputation as a social media voice attracted big brands looking to learn from him. The opportunity to partner with his brother, AJ, and their shared interests also played a role in starting VaynerMedia.

Q: How can social media be used to get sponsorships?

To get sponsorships through social media, one can search for terms related to the desired sponsorship, engage with businesses already talking about the topic, create and share relevant content, and reach out to blogs or individuals who cover the subject. It requires a combination of content creation, hustling, and engaging in conversations to create opportunities.

Summary & Key Takeaways

• Gary Vaynerchuk talks about his favorite football team, the New York Jets, and their recent draft.

• He shares his thoughts on QR codes and how they have not gained popularity in the US due to their lack of value and misusage by marketers.

• Vaynerchuk discusses Jay Z's Tidal and how leveraging brand equity can be a smart business move, but the success of Tidal will depend on the team behind it.

• He touches on his own business, VaynerMedia, and explains how he chose to target Fortune 500 companies based on the demand and opportunities presented to him.

• Vaynerchuk also gives advice on using social media to get sponsorships, the potential future evolution of Instagram, and shares his preference for Star Wars over Star Trek.