Organizations as Communication

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About the Video

While there are a number of different ways to think about the organization–communication relationship, two have been particularly influential in the history of organizational communication. Lets look at the organizations as communication perspective. This perspective argues that communication constitutes organization—an idea referred to by some organizational communication scholars as the CCO approach to organizations.

Put simply, this means that communication activities are the basic, defining “stuff” of organizational life. Without communication, organizations cease to exist as meaningful human collectives. In this sense, organizations are not simply physical containers within which people communicate; rather, organizations exist because people communicatively create the complex syste...