How to Improve Facebook Ad Results by 19%

TL;DR

To achieve a 19% improvement in Facebook ad results, use automatic placements if your campaign objective is conversion-based. This allows Facebook to optimize ad delivery across different placements, enhancing performance. If not using a conversion objective, manually select placements focusing on feeds and stories to ensure higher quality traffic.

Transcript

hi guys it's ben heath from lead guru and in this video i'm going to show you how to set up your facebook ad placements so that you get on average a 19 improvement in your results which is certainly something that you'll want to take advantage of because it only takes you 30 seconds to uh to make this adjustment and get that 19 improvement before i... Read More

Key Insights

• Automatic placements yield a 19% improvement for conversion-based objectives.
• Conversion-based objectives include conversions, lead generation, and app installs.
• Manual placements are recommended for non-conversion objectives like traffic or brand awareness.
• Facebook's automatic placements optimize ad delivery based on performance data.
• Manual placements should focus on feeds and stories for higher quality traffic.
• Avoid audience network placements for traffic objectives due to low conversion rates.
• Manual selection should exclude less effective placements like Instagram Explore.
• Using automatic placements can be the difference between profitable and unprofitable campaigns.

Questions & Answers

Q: How to set up Facebook ad placements for better results?

To achieve better results with Facebook ad placements, use automatic placements if your campaign objective is conversion-based. This setup allows Facebook to optimize ad delivery across different placements, improving performance by 19% on average. For non-conversion objectives, manually select placements focusing on feeds and stories to ensure higher quality traffic.

Q: What are conversion-based objectives in Facebook ads?

Conversion-based objectives in Facebook ads include goals like conversions, lead generation, and app installs. These objectives focus on optimizing for a specific end outcome, such as acquiring leads or app downloads, and benefit from Facebook's automatic placement feature, which enhances ad performance by leveraging platform data to deliver ads where they perform best.

Q: When should you use manual placements in Facebook ads?

Manual placements in Facebook ads should be used when the campaign objective is not conversion-based, such as traffic or brand awareness. In these cases, it's important to focus on high-quality traffic sources like feeds and stories, while avoiding low-conversion placements like the audience network, which can result in inexpensive but ineffective traffic.

Q: Why are automatic placements recommended for conversion objectives?

Automatic placements are recommended for conversion objectives because they allow Facebook to optimize ad delivery based on performance data. This approach leverages Facebook's ability to identify the most effective placements for achieving conversions, resulting in an average performance improvement of 19%, and helps ensure that ads are shown where they are most likely to succeed.

Q: What are the risks of using audience network placements?

Using audience network placements can lead to low conversion rates, especially for traffic objectives. While these placements may offer inexpensive clicks, the traffic quality is often poor, resulting in few conversions. Advertisers focusing on conversion-based objectives should avoid audience network placements to maintain the quality and effectiveness of their ad campaigns.

Q: How do manual placements affect ad quality?

Manual placements affect ad quality by allowing advertisers to focus on high-performing areas like feeds and stories. By excluding less effective placements, such as Instagram Explore or audience network, advertisers can ensure their ads reach higher quality traffic, leading to better engagement and conversion rates. This is especially important for non-conversion objectives.

Q: What is the benefit of focusing on feeds and stories in manual placements?

Focusing on feeds and stories in manual placements ensures higher quality traffic, as these areas are where the majority of conversions occur. By concentrating on these high-performing placements, advertisers can improve engagement and conversion rates, making their campaigns more effective, especially when not using conversion-based objectives, where automatic placements are less beneficial.

Q: How can automatic placements impact campaign profitability?

Automatic placements can significantly impact campaign profitability by optimizing ad delivery for conversion-based objectives. This setup allows Facebook to leverage its data to place ads where they perform best, resulting in a 19% average improvement in results. This performance boost can be the difference between a profitable and unprofitable campaign, enhancing overall return on investment.

Summary & Key Takeaways

• Using automatic placements in Facebook ads can improve results by 19% for conversion-based objectives, as it allows Facebook to optimize ad delivery across its platforms. For non-conversion objectives, manual placement focusing on feeds and stories ensures higher quality traffic.

• Conversion-based objectives, such as lead generation and app installs, benefit from automatic placements, while non-conversion objectives like traffic or brand awareness should use manual placements. This strategy helps avoid low-conversion placements like the audience network.

• Facebook's automatic placement optimizes ad delivery based on performance data, making it crucial for conversion objectives. Manual placements should exclude less effective options and focus on feeds and stories to maintain ad quality and conversion rates.