#AskGaryVee Episode 148: Pampering, Politicians & Ad-Blocking | Summary and Q&A

TL;DR

Gary Vaynerchuk discusses how politicians can improve their marketing strategies, incorporating curse words into branding, the impact of ad-blocking on publishers, and the engagement on YouTube.

Key Insights

• 🪡 Politicians need to focus on depth rather than width in their marketing strategies to better engage with voters.
• 😒 The use of curse words in branding can be effective if it comes from an authentic place, rather than being forced.
• 🫠 Publishers can survive ad-blocking by creating native content and exploring alternative monetization methods.
• ✋ YouTube provides a high level of engagement and interaction compared to other social platforms.

Transcript

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Questions & Answers

Q: How can politicians improve their marketing strategies?

Gary suggests that they focus on depth rather than width in their communication and engage with voters through platforms like Twitter and Facebook. They should show the human side of themselves and respond to individual comments and questions.

Q: Is it beneficial to incorporate curse words into branding?

Gary advises that curse words should come from an authentic place and not be forced. It can help create a sense of authenticity but may also turn off a portion of the audience.

Q: How can small and medium publishers survive ad-blocking?

According to Gary, publishers can adapt by creating native content, integrating products into their content, and finding alternative means of monetization. They should step up their game and not rely solely on banner ads.

Q: How does the engagement on YouTube compare to other social platforms?

Gary states that the engagement on YouTube is incredibly high, with a significant number of comments on videos. He believes that YouTube is one of the best platforms for audience interaction and engagement.

Summary & Key Takeaways

• Gary explains that politicians can better engage with voters by focusing on depth rather than width in their communication strategies.

• He discusses the use of curse words in branding and advises that it should be authentic and genuine rather than forced.

• Gary believes that smaller and medium publishers and blogs can survive the rise of ad-blocking by creating native content and finding alternative means of monetization.

• He emphasizes the high level of engagement on YouTube, stating that it is one of the best platforms for audience interaction and commenting.