2024 Appointment Setting Masterclass (Part 2) | Summary and Q&A

TL;DR

Learn advanced psychological strategies to make client acquisition easier by leveraging familiarity, liking/loving tendency, disliking/hating tendency, doubt avoidance, pain avoidance, inconsistency avoidance, curiosity tendency, canteen fairness tendency, envy/jealousy tendency, and reciprocation tendency.

Key Insights

• 🥰 Familiarity and liking/loving tendency can increase the likelihood of people taking action.
• 💁 Disliking/hating tendency can hinder the acceptance of valuable information.
• 🙈 Doubt avoidance can cause individuals to ignore doubts that challenge their beliefs.
• 👨‍🎨 Pain avoidance and inconsistency avoidance influence decision-making.
• 🥺 Leveraging the curiosity tendency can generate interest and lead to appointment bookings.
• 👯 Canteen fairness tendency emphasizes the importance of treating people fairly in acquisition processes.
• 💨 Envy/jealousy tendency can drive individuals to behave in ways they shouldn't.

Transcript

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Questions & Answers

Q: How does familiarity and liking/loving tendency affect client acquisition?

Familiarity and liking/loving tendency can make people more inclined to take action if they have positive feelings towards the person asking. Building trust and creating a positive emotional affinity through consistent exposure can significantly impact client acquisition.

Q: How does disliking/hating tendency influence decision-making?

Disliking/hating tendency can cloud judgment and prevent people from accepting valuable information. Even if an individual dislikes or hates someone, they may disregard true statements or advice from that person due to their bias.

Q: How does doubt avoidance affect the acquisition process?

Doubt avoidance leads individuals to ignore doubts that may arise during the acquisition process. Once a belief is formed, it can be challenging to accept opposing views or doubts. Understanding doubt avoidance can help guide clients towards making decisions in alignment with their beliefs.

Q: How can the curiosity tendency be used to book appointments?

The curiosity tendency can be leveraged by providing partial information, creating intrigue, and withholding details. By creating curiosity, individuals will be more motivated to seek answers, leading them to book appointments for further explanation.

Summary & Key Takeaways

• Part two of the client acquisition masterclass series provides advanced psychological strategies for making client acquisition easier.

• Familiarity and liking/loving tendency play a crucial role in influencing people to take action.

• Disliking/hating tendency can cloud judgment and prevent people from accepting valuable information.

• Doubt avoidance leads people to ignore doubts and continue with a chosen belief.

• Pain avoidance and inconsistency avoidance influence people to make decisions in alignment with their desires.

• The curiosity tendency can be utilized to create intrigue and book appointments.

• Canteen fairness tendency emphasizes the importance of treating people fairly in acquisition processes.

• Envy/jealousy tendency can lead people to behave in ways they shouldn't.

• Reciprocation tendency highlights the power of doing favors to encourage others to reciprocate.