Casey Winters fmr growth Pinterest on using SEO & landing pg strategy to capture free search traffic | Summary and Q&A

TL;DR

Using landing pages is a great way to capture search traffic and drive growth for startups.

Key Insights

• 🚥 SEO is a valuable channel for driving viral growth and scalable traffic for startups.
• 👾 Startups should assess the search volume and competition in their space before investing in SEO.
• 🔈 Landing pages can be effective for startups with low search volume and little competition.
• 👨‍🔬 Competition in highly searched industries like real estate requires a long-term SEO strategy.
• 👨‍🔬 Keyword research and utilizing tools like the Google Keyword Planner are key to understanding search volume and competition.
• 💯 SEO should be made a core competency within the company for long-term success.
• 🧑‍🏭 Startups should focus on keywords that align with their brand, offerings, time-related factors, geography, and technology.

Transcript

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Questions & Answers

Q: How can startups determine if search traffic is relevant to their business?

Startups need to assess whether there is significant search volume and competition in their space. They can do this by conducting keyword research and utilizing tools like the Google Keyword Planner.

Q: Are landing pages effective for startups with low search volume?

Yes, landing pages can be a valuable strategy for startups with low search volume but little competition. By capturing the few searches they do receive, startups can establish a presence and eventually expand into higher search volume categories.

Q: Is competing with established players in competitive spaces like real estate feasible for startups?

Competing with established players in competitive spaces like real estate requires a long-term strategy and a strong focus on SEO and landing page optimization. Startups should prioritize building a core competency in these areas and be prepared for a longer journey to success.

Q: How can startups determine if a keyword is competitive?

Startups can assess the competitiveness of keywords by conducting thorough keyword research and analyzing metrics like search volume and competition levels. Tools like the Google Keyword Planner can provide insights into keyword competitiveness.

Summary & Key Takeaways

• SEO is one of the few channels that can provide real scale and drive viral growth for startups.

• Startups should assess whether search traffic makes sense for their app or website and whether there is sufficient search volume and competition in their space.

• Landing pages can be effective for startups with low search volume but little competition, allowing them to capture incoming traffic and expand into higher search volume categories.