#AskGaryVee Episode 69: Monetizing Media Sites, Sad Super Bowl Ads & Solid Data

TL;DR

Gary Vaynerchuk discusses different ways to monetize long-form media content, including sponsored content, banner ads, events, and keystone sponsorship.

Transcript

(people muttering) (dramatic music) - [Voiceover] Alright, we're ready. (cheering and applause) It's time to make it live! (whooping and applause) - Did you have that set up DRock? Was that what you wanted? - [DRock] Maybe. (laughter) (crowd applauding)

• [Voiceover] Gary Vee! - [Gary] You ask questions, and I answer them. This is the #AskGaryVee s... Read More

Key Insights

• 💁 Monetizing long-form media content can go beyond sponsored content and placements, with events and keystone sponsorship as potential options.
• ❓ Brands can generate revenue by organizing events and securing sponsorships.
• 🥺 Product integration in television shows and partnerships between media companies and agencies can also lead to monetization opportunities.

Questions & Answers

Q: How can someone monetize long-form media content beyond sponsored content and placements?

Gary suggests two potential options: events and keystone sponsorship. Events can generate revenue through ticket sales and sponsorships, while keystone sponsorship involves partnering with a brand for exclusive sponsorship rights.

Q: Are there any alternative ways to monetize long-form media content?

In addition to events and keystone sponsorship, Gary mentions the potential for more product integration in television shows and the combination of media companies and agencies producing content for brands.

Q: How can long-form media companies attract advertisers?

Gary suggests that showing the quality of the content and finding a brand that wants to be associated with it can attract advertisers. The idea of having one anchor brand as a sponsor, similar to stadium naming rights, is also a potential option.

Q: What role does intuition play in making business decisions?

Gary explains that most of his strategy is based on intuition and projecting where the market will go. However, he also emphasizes the importance of practicality and making business decisions based on data.

Summary & Key Takeaways

• Jordan, a project manager at VaynerMedia, asks Gary Vaynerchuk about the best way to monetize long-form media content beyond sponsored content and placements.

• Gary suggests that events and keystone sponsorship are two potential options for generating revenue from long-form media content.

• He also mentions the potential for more product integration in television shows and the combination of media companies and agencies.