STOP Boosting Facebook Posts | Do THIS Instead

TL;DR

Avoid boosting Facebook posts; use ads for better results.

Transcript

oh man this is gonna be the best facebook post ever i can't wait to see how many likes i get i might even bring out the happy face background on this bad boy to really jazz it up perfect now there's just one thing left to do hold up stop the beat a minute adam yeah don't you dare touch that boost post button not unless you want to end up angry and ... Read More

Key Insights

• Boosting Facebook posts is less effective compared to running a properly set up ad campaign, which offers better control and feedback.
• A boosted post is essentially an ad created from a regular Facebook page post, but lacks strategic planning and clear objectives.
• Running an ad through Facebook Ads Manager allows for intentional planning, targeting, and measurement, unlike impulsive boosted posts.
• Boosted posts often rely on Facebook's 'smart audience,' which may not align with specific campaign goals, reducing effectiveness.
• Direct response marketing, focusing on measurable goals, is more effective and trackable than brand awareness marketing for most businesses.
• Conversion campaigns in Facebook Ads Manager are designed to prompt specific actions, enhancing return on ad spend (ROAS).
• The PESO model (Paid, Earned, Shared, Owned) offers a comprehensive approach to marketing beyond just paid media.
• Organic marketing strategies can complement paid advertising, providing growth opportunities without financial investment.

Questions & Answers

Q: What is a Facebook boosted post?

A Facebook boosted post is an advertisement created from a regular post on your Facebook page. It allows you to spend money to increase the post's reach. However, it often lacks strategic planning and clear objectives, making it less effective than a properly set up ad campaign through Facebook Ads Manager.

Q: Why is boosting posts less effective than running ads?

Boosting posts is less effective because it often lacks strategic planning and clear objectives. It relies on Facebook's 'smart audience,' which may not align with your campaign goals. In contrast, running ads through Facebook Ads Manager allows for intentional planning, targeting, and measurement, leading to better control and feedback.

Q: What is the difference between direct response and brand awareness marketing?

Direct response marketing focuses on achieving specific, measurable goals, such as prompting immediate actions from prospects. It is goal-oriented and trackable, making it suitable for most businesses. Brand awareness marketing, on the other hand, aims to increase recognition and is less focused on direct, measurable outcomes, often used by large brands with substantial budgets.

Q: How can conversion campaigns enhance return on ad spend?

Conversion campaigns in Facebook Ads Manager are designed to prompt specific actions, such as downloads, messages, or purchases. By focusing on these actions, businesses can track and measure their effectiveness, ensuring that the money spent on ads delivers tangible value, thus enhancing the return on ad spend (ROAS).

Q: What is the PESO model in marketing?

The PESO model stands for Paid, Earned, Shared, and Owned media. It represents a comprehensive approach to marketing that combines different types of media to achieve marketing goals. Paid media includes advertisements, earned media involves publicity gained through promotional efforts, shared media refers to social media engagement, and owned media encompasses content you control, like websites.

Q: Is it possible to grow a business without using ads?

Yes, it is possible to grow a business without using ads by implementing effective organic marketing strategies. These strategies focus on content creation, search engine optimization, and social media engagement to attract and retain customers without financial investment, complementing paid advertising efforts.

Q: What are the limitations of Facebook's 'smart audience' in boosted posts?

Facebook's 'smart audience' is a suggested target audience for boosted posts, based on how you set up your Facebook page. However, it often does not align with specific campaign goals or content, reducing the effectiveness of the boosted posts. It may not accurately target the desired demographic, leading to suboptimal results.

Q: Why is planning important in Facebook advertising?

Planning is crucial in Facebook advertising because it allows for setting clear objectives, targeting the right audience, and measuring success. Proper planning ensures that the ad campaign is aligned with business goals, maximizing the return on investment. It involves strategic decisions about targeting, placements, and content, leading to more effective and efficient advertising.

Summary & Key Takeaways

• Boosting Facebook posts is not the most effective strategy for reaching a larger audience. Instead, using Facebook Ads Manager to create targeted ad campaigns offers better results, control, and feedback. Direct response marketing, with clear and measurable goals, is recommended over brand awareness marketing for most businesses.

• Facebook boosted posts are essentially ads created from regular page posts, but they often lack strategic planning. Running ads through Facebook Ads Manager allows for intentional planning, targeting, and measurement. This approach is more effective than relying on impulsive boosted posts and Facebook's often inaccurate 'smart audience' suggestions.

• Conversion campaigns in Facebook Ads Manager are designed to prompt specific actions, enhancing return on ad spend. These campaigns require a tracking pixel but offer significant advantages. Additionally, the PESO model and organic marketing strategies can complement paid advertising, providing growth opportunities without financial investment.