12-Week Challenge: Lift Up Your Local Businesses | #TomFerryShow

TL;DR

Promote local businesses weekly to help them thrive.

Transcript

what if for the first 12 weeks of the new year you showcased 12 local businesses hey welcome to the tom ferry show as we wrap up 2020 i have a request i don't think i've ever done this before and i'm not sure if i'll ever do it again but certainly it goes without saying 2020 was an unprecedented year you've heard me say repeatedly tragedy and trium... Read More

Key Insights

• The challenge encourages individuals to support local businesses by showcasing them weekly for 12 weeks, helping them gain visibility and customers.
• Tom Ferry highlights the contrast between thriving real estate businesses and struggling local businesses during the pandemic, urging action to support the latter.
• Participants are encouraged to use social media, newsletters, or postcards to promote local businesses, emphasizing the importance of community support.
• The initiative is driven by the principle that doing the right thing is always the right thing, encouraging altruism without expecting anything in return.
• The challenge is open-ended, with no specific rules or rewards, focusing solely on the impact of helping fellow entrepreneurs in need.
• Tom Ferry emphasizes the emotional impact of seeing closed or struggling businesses in the community and the need for collective action to support them.
• The initiative aims to create a ripple effect, where small actions by individuals can lead to significant positive changes for local businesses.
• Tom Ferry invites participants to share their experiences and ideas, fostering a sense of community and collaboration in supporting local businesses.

Questions & Answers

Q: What is the main goal of the 12-week challenge proposed by Tom Ferry?

The main goal of the 12-week challenge is to support local businesses by featuring one each week to help them gain visibility and attract more customers. This initiative aims to provide a 'leg up' to entrepreneurs who are struggling during challenging times, particularly due to the pandemic, by leveraging community support and social media promotion.

Q: How does Tom Ferry suggest participants promote local businesses?

Tom Ferry suggests that participants promote local businesses using various methods such as shooting quick videos, writing social media posts, featuring them in newsletters or postcards, and generally spreading the word about their services. The idea is to make an effort to increase the visibility of these businesses and bring them some much-needed attention and support from the community.

Q: Why does Tom Ferry emphasize the importance of supporting local businesses?

Tom Ferry emphasizes the importance of supporting local businesses because many of them are facing significant challenges and potential closure due to the economic impact of the pandemic. By supporting these businesses, the community can help them survive and thrive, which in turn benefits the local economy and preserves the unique character and services these businesses provide.

Q: What is the underlying principle behind the challenge according to Tom Ferry?

The underlying principle behind the challenge, according to Tom Ferry, is that 'doing the right thing is always the right thing.' This means that supporting local businesses is a moral imperative, driven by a sense of community responsibility and altruism, rather than expecting any personal gain or reward. It's about helping others because it's the right thing to do.

Q: What impact does Tom Ferry hope the challenge will have on local businesses?

Tom Ferry hopes that the challenge will create a significant positive impact on local businesses by increasing their visibility and customer base. By rallying community support through this initiative, businesses that are struggling can receive the boost they need to continue operating and serving their communities, ultimately leading to a more robust local economy and a stronger sense of community.

Q: How does Tom Ferry address the emotional aspect of supporting local businesses?

Tom Ferry addresses the emotional aspect by sharing his own experiences of seeing closed or struggling businesses in his community, which he finds heartbreaking. He appeals to the audience's empathy and sense of community, encouraging them to take action to support these businesses, not just out of obligation, but from a genuine desire to help fellow entrepreneurs in need.

Q: What are the expected outcomes for participants who join the challenge?

Participants who join the challenge can expect to make a meaningful difference in their communities by supporting local businesses. They may experience a sense of fulfillment and connection by helping others, and potentially inspire others to do the same, creating a ripple effect of positive change. Additionally, they may strengthen their own networks and community ties through their efforts.

Q: How does Tom Ferry encourage community involvement in the challenge?

Tom Ferry encourages community involvement by inviting participants to share their experiences and ideas, fostering a sense of collaboration and collective action. He emphasizes that everyone can contribute in their own way, whether through social media, word of mouth, or other means, and encourages open communication and sharing of strategies to maximize the impact of the challenge.

Summary & Key Takeaways

• Tom Ferry proposes a challenge for individuals to support local businesses by promoting one each week for 12 weeks. This initiative aims to help struggling businesses gain visibility and customers during challenging times, emphasizing community support and altruism.

• The challenge encourages participants to use various platforms like social media, newsletters, or postcards to showcase local businesses. Tom Ferry highlights the disparity between thriving real estate businesses and struggling local ones, urging collective action to support the latter.

• With no rules or rewards, the initiative focuses on the principle that doing the right thing is always the right thing. Participants are invited to share their experiences and ideas, fostering a collaborative effort to uplift local entrepreneurs in need.