[WMD 2015] Thumbtack, Sander Daniels "How To Acquire Your First 1 Million Users"

TL;DR

Success in online marketing depends on business model, not just marketing skill.

Transcript

great to be here so I am here to talk about how to acquire your first million users and in particular I'm going to talk about the influence that your business model your company's business model has on the online marketing channels that are available to you and the probability that you'll be able to use those online marketing channels to get to a m... Read More

Key Insights

• ❓ Revenue models impact the availability and effectiveness of marketing channels.
• 👨‍💼 Successful marketing strategies stem from a competitive business model.
• ❓ SEO and content marketing are crucial for startups without revenue models.
• ⚖️ Transitioning to optimized revenue models enables scaling of marketing efforts.
• 🈺 A great business model opens up a plethora of marketing channels for growth.
• 👻 Competitive business models allow for outbidding competitors in marketing channels.
• 👨‍💼 Business success in online marketing is a result of strategic revenue model decisions.

Questions & Answers

Q: How does the business model influence online marketing success?

The revenue model of a company dictates the marketing channels available and the probability of success in reaching a million users.

Q: What are some examples of effective marketing channels based on revenue models?

Companies without revenue models rely on scrappy methods like SEO and content marketing, while those with revenue models can access SEM, social media ads, and more.

Q: How did Thumbtack leverage its business model to acquire users?

Thumbtack initially used scrappy methods to acquire suppliers through online marketing before transitioning to SEO and content marketing strategies to enhance visibility and growth.

Summary & Key Takeaways

• Business success in online marketing is determined by the revenue model.

• Revenue model dictates available marketing channels and likelihood of success.

• Acquiring a million users involves strategic business model decisions.