What Is Quiet Luxury in Fashion and Why It Matters?

TL;DR

Quiet luxury, or coded luxury, emphasizes high-quality, timeless fashion staples with minimal branding, making them recognizable only to those 'in the know.' This trend gained popularity through figures like Steve Jobs and Mark Zuckerberg, who adopted understated yet expensive pieces. Brands like Ralph Lauren Purple Label and The Row exemplify this style, reflecting a shift towards valuing quality over flashy trends in fashion.

Transcript

hey hey party people welcome to episode 712 of my podcast today we are going to be talking about an increasingly popular Topic in fashion quiet luxury also known as coded luxury I think it was long called coated luxury before people started calling it quiet luxury and it is occasionally called Silent luxury okay first question what is it what is qu... Read More

Key Insights

• 🤭 Quiet luxury emphasizes high-quality, minimalistic pieces that are made with the best materials and manufactured by top brands.
• 🤭 Steve Jobs and Mark Zuckerberg played a role in popularizing quiet luxury through their wardrobe choices.
• 🤭 Quiet luxury is not limited to one aesthetic, with brands like Ralph Lauren Purple Label, The Row, and Brunello Cucinelli representing different styles within the trend.
• 🤭 Quiet luxury is becoming more popular as consumers seek out quality and timeless pieces over flashy trends.
• 🥌 Pantone's skin tone guide has been criticized for its lack of representation and diversity, particularly in terms of shades for darker skin tones.
• 🥌 Pantone's limited range of skin tones implies that darker skin tones do not require attention in the fashion and beauty industries.
• 🥺 Pantone's lack of diverse skin tone options contradicts their position as a leading color authority and highlights the need for improvement.

Questions & Answers

Q: What is quiet luxury?

Quiet luxury refers to high-quality, minimalistic pieces that are made from the best materials and manufactured by top brands. They are timeless and devoid of obvious logos or branding.

Q: How did Steve Jobs and Mark Zuckerberg contribute to the popularity of quiet luxury?

Steve Jobs popularized quiet luxury by wearing Issey Miyake turtlenecks, while Mark Zuckerberg adopted the trend with Brunello Cucinelli t-shirts. Their choices brought attention to the concept and its association with simplicity and timeless style.

Q: Are quiet luxury brands sustainable?

While some quiet luxury brands prioritize sustainability, sustainability is not inherent to the concept itself. However, building a curated wardrobe focused on quality and long-term use, as well as investing in well-made pieces, can contribute to a more sustainable approach to fashion.

Q: How do you build a quiet luxury brand?

To build a quiet luxury brand, extensive research is required, including studying existing luxury brands and understanding their quality and production processes. Finding the best manufacturers, creating a brand story, and targeting the ultra-wealthy clientele are also key steps.

Summary & Key Takeaways

• Quiet luxury refers to elevated basics made from the best materials and crafted by top manufacturers, with a focus on simplicity and timelessness.

• This concept became popular when Steve Jobs started wearing Issey Miyake turtlenecks and Mark Zuckerberg started wearing Brunello Cucinelli t-shirts.

• Quiet luxury is not limited to a particular aesthetic, with brands like Ralph Lauren Purple Label, The Row, and Brunello Cucinelli exemplifying different styles within the trend.