A New Approach | Zhaffari Luthfan | TEDxITB

TL;DR

Student association revamps through human-centered marketing, boosting engagement and pride, leading to viral success.

Transcript

will come to direct ITV 6.0 let's welcome and give a big of a plus to zafariologan have you guys experienced getting your idea rejected in front of your eyes and then but you believe that this idea is something beneficial and you still do it anyway and turns out now the idea is complemented by people all over Indonesia and of course everyone viral ... Read More

Key Insights

• 😀 Student associations faced relevance challenges due to shifting needs and trends.
• ✋ High achievers sought recognition for their accomplishments within the association.
• 🥺 Human-centered marketing revamped the association, leading to viral success.
• 🖐️ Leadership played a vital role in implementing innovative approaches.
• 🥺 Embracing change and challenging norms can lead to significant transformations.
• ☢️ Recognition and pride are crucial motivators for active participation.
• 🔉 Leveraging social media can be a powerful tool for organizational growth.

Questions & Answers

Q: How did the pandemic and hustle culture affect traditional student associations?

The pandemic forced students to study from home, fulfilling their needs for love and belonging within their families, leaving associations purposeless. The emerging hustle culture encouraged students to focus on professional endeavors early.

Q: How did high achievers within the student association feel about their accomplishments?

High achievers sought recognition and pride, often identifying more with their individual achievements than with their membership in the association.

Q: What marketing approach did Zafa propose to revitalize the student association?

Zafa proposed human-centered marketing, integrating high achievers' accomplishments into the association's identity to boost engagement and pride among members.

Q: How did the implementation of human-centered marketing impact the student association?

The human-centered marketing strategy led to viral success for the student association's Instagram account, attracting attention from numerous other organizations and increasing engagement by 250 percent.

Summary & Key Takeaways

• Student associations faced decline due to pandemic and hustle culture, losing appeal.

• High achievers seek recognition, shifting focus towards personal accomplishments.

• Proposal of human-centered marketing transforms association, increasing engagement and pride exponentially.