How A $6B Noodle Brand From Indonesia Became Nigeria’s National Dish | The Blueprint

Transcript

You may have never heard of Indomie.  But if you live in Nigeria, Indonesia, or anywhere across parts of Africa, the  Middle East, or Southeast Asia, chances are, you’ve eaten it more than once this week. Indomie sells in over 90 countries. And in Nigeria alone, over 4.5 billion packs are  consumed every year. That makes Nigeria not just a major ma... Read More