Tess Neudeck: What Podcasters Should Know - Acast

TL;DR

Podcasting is on the rise despite the pandemic, with increased listenership through smart speakers and other devices.

Transcript

yes it's not easy like getting guests on scheduling them figuring out what what are we gonna talk about and how long should it be and where does this get published and how do i promote it i mean a little bit how long it took for us to set this and then i got the wrong headset and i had to wait for amazon to be really it it takes a lot of time and t... Read More

Key Insights

• 🙈 Podcasting has seen increased listenership during the pandemic, debunking the belief that commuting was the primary listening time.
• 💦 Smart speakers have become popular devices for podcast listening, with people using them while doing household chores or working from home.
• 🎙️ A cast, a podcast hosting platform, supports the democratization of audio and offers various monetization options for podcasters to generate revenue.
• 🫵 Podcasters need to have a content plan, schedule, and unique point of view to attract and retain listeners.
• 🎙️ The podcasting industry is continuously evolving, with new formats and genres emerging, such as game show podcasts and interview shows.
• 🛀 Live shows provide opportunities for podcasters to engage with their audience in real-time and generate additional revenue.
• 🫒 Interactive features, such as live Q&A sessions and social media engagement, enhance the listener experience and promote audience interaction.

Questions & Answers

Q: How has podcast listening been affected by the pandemic?

Contrary to speculation, podcast listening has increased by 10% during the pandemic, proving that commuting was not the only time people listened. The pandemic has shifted listening habits and created more opportunities for listening at home.

Q: How are people listening to podcasts while working from home?

Smart speaker listenership has seen a significant increase during the pandemic. People are using devices such as Google Voice and Alexa to listen to podcasts while doing chores or working from home, as there are no coworkers to disturb.

Q: How are podcasters monetizing their shows?

A cast, a podcast hosting platform, offers various monetization options for podcasters. This includes their "subporter" feature, which allows listeners to provide one-off donations to support their favorite creators. Live shows and sponsorships are also common revenue streams for podcasters.

Q: How can podcasters be successful in the industry?

To be a successful podcaster, it is important to have a content plan and schedule, secure interesting guests, and prepare for the time and effort it takes to produce high-quality content. Additionally, networking, cross-promotion, and marketing are crucial for building and engaging with your audience.

Summary & Key Takeaways

• Podcasting has seen a 10% increase in listens since the start of the pandemic, debunking the belief that commuting was the main listening time.

• Smart speaker listenership has significantly increased as people use their devices for chores and while working from home.

• A cast, a popular podcast hosting platform, supports democratization of audio and offers various monetization opportunities for podcasters.