How to Gain Instagram Followers with Ads

TL;DR

To gain Instagram followers using Facebook and Instagram ads, create a campaign targeting a 1% look-alike audience based on current Instagram followers. Use Instagram Stories for ads, as they are more cost-effective and engaging. Consider targeting less expensive countries for a lower cost per follower if broad reach is desired.

Transcript

hi guys it's been Heath from Leaguer and in this video I'm gonna show you how to get Instagram followers with Facebook ads and Instagram ads now there's something that people have asked me about quite a lot and they said how do you go about running Facebook ad campaigns in scrum I can pace to get Instagram followers because it's not as straightforw... Read More

Key Insights

• There is no specific Instagram followers campaign objective in Facebook Ads Manager.
• A 1% look-alike audience based on current Instagram followers is most effective.
• Targeting Instagram Stories results in a lower cost per follower than other placements.
• Including less expensive countries in your target can significantly reduce costs.
• Using a free lead magnet in ads can increase engagement and follower conversion.
• Testing different ad creatives and placements is crucial for optimizing results.
• Facebook does not currently allow tracking of Instagram follower conversions directly.
• The cost per follower varies significantly based on the targeted countries.

Questions & Answers

Q: How to target the right audience for Instagram follower ads?

Target a 1% look-alike audience based on your current Instagram followers. This audience is composed of people similar to those who already engage with your content, making them more likely to follow you. Use Facebook Ads Manager to create this look-alike audience from a custom audience of Instagram engagers.

Q: Why use Instagram Stories for follower ads?

Instagram Stories are more cost-effective and engaging than other placements. They tend to result in a lower cost per click and higher conversion rates for followers. The full-screen, immersive experience of Stories captures attention better, making it an ideal placement for follower campaigns.

Q: What is the cost of gaining Instagram followers through ads?

The cost per follower varies depending on the targeted countries. In markets like the US, UK, Australia, and Canada, it can be around 20-25 cents per follower. Targeting less expensive countries like India or the Philippines can reduce the cost to around 5 cents per follower.

Q: How can I track the success of my Instagram follower ads?

Currently, Facebook does not allow direct tracking of Instagram follower conversions. To gauge success, monitor the number of followers gained after running the ads and compare it to your ad spend. Testing different strategies over several days can help determine which approach yields the best results.

Q: What ad content works best for gaining Instagram followers?

Ads that clearly state the benefits of following your account and offer something valuable, like a free lead magnet, tend to perform well. A simple, direct message highlighting your expertise or what followers can gain from your content is effective. Test different messages to see what resonates with your audience.

Q: Should I target specific countries for Instagram follower ads?

Targeting specific countries depends on your goals. If you want followers who are potential customers, focus on the countries where you operate. If you aim to increase follower count for credibility, include less expensive countries to lower costs. Consider your strategy and business needs when choosing target locations.

Q: What role does ad testing play in Instagram follower campaigns?

Ad testing is crucial for optimizing results. Since you cannot directly track follower conversions, test different creatives, placements, and targeting options to see what works best. Compare results over several days to determine which strategies lead to more followers at a lower cost.

Q: How to optimize Instagram follower ads for local businesses?

Local businesses should use a larger look-alike audience, such as a 10% look-alike, if targeting a specific city or region. This ensures a sufficient audience size. Keep age and gender open, as Facebook will optimize based on the look-alike data. Focus on local relevance in your ad content to attract followers.

Summary & Key Takeaways

• To gain Instagram followers using ads, target a 1% look-alike audience from existing followers and use Instagram Stories for placements. This strategy is cost-effective and has been proven to work well in gaining followers.

• Consider broadening your target to include less expensive, English-speaking countries to reduce the cost per follower. This is particularly useful if the goal is to increase follower count rather than target specific potential customers.

• Testing different ad creatives, such as offering a free lead magnet, can help optimize engagement and conversions. Regularly assess the performance of your ads to ensure the best results.