HOW TO MAKE MONEY OFF OF YOUTUBE ADS

TL;DR

YouTube CPM, or cost per thousand impressions, is determined by advertisers and indicates the value they perceive in your content. Longer videos over 10 minutes can have multiple ads, while shorter videos only have one or two ads.

Transcript

your cpm which stands for your cost per milli is the cost per every 1 000 impressions for every ad that's placed on or around your video so you'll see if a video is shorter than 10 minutes it'll only have one ad at the beginning maybe an ad at the ending but when a video is longer than 10 minutes then you're able to put you're able to place multipl... Read More

Key Insights

• 👨‍💼 CPM on YouTube is determined by advertisers and indicates the value they see in your content for their business goals.
• 🫠 Longer videos over 10 minutes can have multiple ads throughout, increasing the potential for higher CPM.
• 😘 Content that is clean and business-related may have higher CPM, while explicit or vulgar content may have lower CPM.
• ✋ Certain niches, such as real estate, luxury, gaming, and finance, tend to have higher CPM due to advertiser demand.
• ❓ When starting a YouTube channel, choose a niche that you are comfortable and confident in, as well as a topic that has a demand for content.
• 😕 Consistency in your content theme is important to keep your audience engaged and avoid confusing them.
• 👀 Monetization on YouTube requires a minimum of 1,000 subscribers and 4,000 watch hours.

Questions & Answers

Q: What is CPM on YouTube and how is it determined?

CPM stands for cost per thousand impressions and is the cost advertisers pay for every 1,000 ad views on or around your video. It is determined by advertisers based on the perceived value of your content to their business goals.

Q: How does video length affect the number of ads and CPM?

Videos shorter than 10 minutes usually have one ad at the beginning or end, while longer videos can have multiple ads throughout. This means that longer videos have the potential for higher CPM as more ads can be placed in them.

Q: What qualifies as an impression for ads on YouTube?

For skippable ads, an impression is counted if the viewer watches it for 30 seconds or more. Non-skippable ads and ads on the side or bottom of the video all count as impressions if they are viewed.

Q: Can CPM be influenced by the content and audience?

Yes, the type of content you create and your target audience can affect your CPM. Clean content, such as business-related topics, can have higher CPM, while content with swearing or explicit themes may have lower CPM.

Summary & Key Takeaways

• YouTube CPM is the cost per 1,000 impressions of ads on or around your video, determined by advertisers.

• Longer videos can have multiple ads throughout, while shorter videos only have one or two ads.

• CPM is an indicator of how marketers perceive the value of your content and can vary based on the type of content and audience.