Tips for Creating Motion Content You Can License with Pond5

TL;DR

Videographers should be aware of the difficulties of removing logos from shots, the importance of obtaining model releases and property releases, and the value of authenticity in creating sellable content.

Transcript

one thing a very very important thing is as a videographer if you're you may not be aware of this I'm sure you're aware of this but it's really really difficult to remove lovez out of a shot faces that aren't released props anything incredibly difficult time-consuming it's been a lot of time and money trying to remove things it's really really impo... Read More

Key Insights

• ⌛ Removing logos from shots can be challenging and time-consuming, so it is essential to be mindful of avoiding logos altogether.
• 💦 Obtaining model releases, property releases, and children's releases when working with minors is necessary to protect oneself legally.
• 🧑‍🤝‍🧑 Creating videos with a long shelf life involves considering the styling and technology to avoid dated content.
• 🤕 Authenticity in video content, such as using real bands or capturing real-life moments, adds value and appeal to the final product.
• 🤔 Thinking about the target market and clients (commercial, editorial, broadcast) can help shape the approach to shooting and storytelling.
• 🎮 Transitional moments, universal emotions, and milestones are elements that resonate with audiences and can make videos more engaging.
• 👯 Logos, alcohol, and unreleased people in shots can detract from the quality and sellability of video content, so it is crucial to avoid them.

Questions & Answers

Q: Why is it important to remove logos from shots?

Logos can be distracting and may require significant time and effort to remove in post-production. Having logos in shots can limit the sellability and appeal of the content.

Q: What is the purpose of obtaining model releases and property releases?

Model releases and property releases protect videographers from legal issues and make their work marketable. It is crucial to have talent sign a release before recording and, if necessary, obtain permission to use a location.

Q: How can videographers ensure their work has a long shelf life?

To make videos timeless and sellable for more than five years, videographers should consider the styling and technology used in the shots. Avoiding fashion or technology that will quickly date the content is essential.

Q: Why is authenticity valuable in video content?

Authenticity adds a genuine and relatable quality to videos, making them more appealing to clients. Real bands, real people, and natural interactions create a strong connection with the audience.

Summary & Key Takeaways

• Removing logos from shots can be challenging and time-consuming, so it is crucial to ensure there are no logos in any of the shots.

• Videographers should obtain model releases and property releases to protect themselves legally and make their work sellable.

• Maintaining a timeless and sellable quality in videos can be achieved by considering the styling, technology, and avoiding elements that may date the content.