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Want to Create and Sell an Online Course? (PROS & CONS)

September 4, 2018
by
Pat Flynn
YouTube video player
Want to Create and Sell an Online Course? (PROS & CONS)

TL;DR

Selling online courses can be a great way to serve and build your audience, but it requires time and effort, may have a lower completion rate, and requires keeping the content up-to-date.

Transcript

  • Hey, what's up? In this video, I wanna help you figure out whether or not you should sell an online course. Pros and cons. Let's talk about it. Alright, now if you have any sized audience, helping and serving them through an offering of some kind can be a great way to build your business. Sometimes, that offer can be an online course. But sometim... Read More

Key Insights

  • 👻 Online courses allow you to serve and build your audience, but they require significant effort and time to create valuable content.
  • 🧑‍🎓 Pre-selling your course helps validate its demand and involves initial students in the creation process, enhancing the course's quality.
  • 🥶 While completion rates for online courses may not reach 100%, having paid content increases the likelihood of completion compared to free content.
  • 🧑‍🤝‍🧑 It is crucial to keep online course content up-to-date to maintain its credibility and prevent refund requests.
  • 🏛️ Selling online courses can help build authority in your niche and provide scalable income opportunities.
  • ✋ Online courses can be a stepping stone to higher-level offerings, such as coaching programs or in-person workshops.
  • ❓ Including affiliate offers in your course can generate additional income.

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Questions & Answers

Q: Is building an online course time-consuming?

Yes, creating an online course takes a lot of time and effort, especially if you include videos, worksheets, and other materials.

Q: How can you ensure that your online course content is valuable?

You can pre-sell your course to validate its demand and involve your initial students in the creation process, ensuring that the content meets their needs.

Q: What is the completion rate of online courses?

The completion rate for online courses is generally lower than the number of people who buy them. However, having paid content increases the likelihood of completion compared to free content.

Q: Why is it essential to keep online course content up-to-date?

Online courses need to stay relevant as things change over time. Failing to update the content may result in refund requests and diminish the course's value.

Summary & Key Takeaways

  • Online courses are a fantastic way to serve your audience, but they require time and effort to create something of value.

  • Not everyone will complete the course, but having paid content increases the likelihood of completion compared to free content.

  • It is important to keep the course content up-to-date to prevent refunds and maintain the course's credibility.


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