What's New in Social Media Marketing LIVE 📱 Instagram's Big Update & Paying for Twitter?!

TL;DR

Instagram introduces Live Rooms, and Twitter considers paid features.

Transcript

hello everyone and welcome to social notes live if anyone has been a longtime viewer of the channel you may remember this series i used to do a series called social notes and i would share social media news and updates and things that are going on i stopped doing it because i really realized this this honestly needs to be a live show by the time i ... Read More

Key Insights

• Instagram has launched Live Rooms, allowing up to four people to go live together, a move seen as a competitor to Clubhouse.
• Many users were disappointed with Instagram's update, hoping for features like algorithm changes or swipe-up access for accounts under 10k followers.
• Instagram Live Rooms could help users increase reach as guest followers are notified of live sessions.
• Clubhouse is criticized for being iOS-exclusive and invite-only, limiting its accessibility and perceived as elitist.
• Twitter is exploring paid subscription options, potentially offering features like undo send or exclusive content access through tipping.
• The idea of paying for Twitter features is met with skepticism, with some fearing it might lead to Twitter's decline.
• Facebook's algorithm and advertising strategies are crucial for non-profits and event promotions due to organic reach limitations.
• The importance of having a robust contract and clear communication with clients is emphasized to manage expectations and avoid conflicts.

Questions & Answers

Q: What is Instagram's new feature, and how does it compare to Clubhouse?

Instagram's new feature, Live Rooms, allows up to four people to go live together, providing a video element that Clubhouse lacks. While Clubhouse is audio-only and exclusive to iOS users, Instagram Live Rooms offer a broader reach by notifying guest followers, potentially capturing a segment of Clubhouse's audience.

Q: What are the criticisms of Clubhouse mentioned in the video?

Clubhouse is criticized for being limited to iOS devices and requiring an invite to join, which restricts accessibility and is perceived as elitist. This exclusivity limits its user base, despite its popularity among certain communities, and contrasts with Instagram's more inclusive approach with Live Rooms.

Q: What are Twitter's plans for paid features, and how are they received?

Twitter is exploring paid subscription options to generate revenue beyond advertising. Proposed features include tipping for exclusive content and functionalities like undo send. However, this idea is met with skepticism, with concerns that it could lead to Twitter's decline if users are unwilling to pay for features.

Q: How can non-profits effectively use Facebook for event promotion?

Non-profits can leverage Facebook's platform for event promotion by utilizing Facebook groups and targeted advertising. Engaging with relevant community groups and using Facebook ads can enhance visibility and reach, particularly for events targeting demographics that are active on Facebook, such as Gen Xers and Baby Boomers.

Q: What is the importance of having a contract for client management?

Having a robust contract is crucial for managing client relationships as it sets clear expectations and guidelines for both parties. It helps prevent misunderstandings by outlining deliverables, timelines, and communication protocols, thereby reducing conflicts and ensuring a professional working relationship.

Q: What strategies are recommended for improving engagement on Facebook?

To improve engagement on Facebook, leveraging Facebook groups and using targeted ads are effective strategies. Creating a community around shared interests and using ads to reach specific audiences can help overcome the platform's declining organic reach. Consistently providing valuable content and using Facebook's native features also contribute to better engagement.

Q: What are the challenges of using Instagram's new features for smaller accounts?

Smaller accounts face challenges with Instagram's new features, as many users were hoping for updates like swipe-up access for accounts under 10k followers. The focus on Live Rooms may not directly address visibility issues for smaller accounts, which rely heavily on features that enhance discoverability and engagement.

Q: What are the potential benefits of Instagram Live Rooms for content creators?

Instagram Live Rooms can benefit content creators by expanding their reach and engagement. By allowing multiple participants in a live session, creators can tap into each other's audiences, increasing visibility. This feature also enables more dynamic content, fostering interactive discussions that can attract and retain viewers.

Summary & Key Takeaways

• Instagram's latest update introduces Live Rooms, allowing up to four users to go live simultaneously, aiming to capture Clubhouse's audience. However, users express disappointment, expecting different features like algorithm changes or swipe-up access for smaller accounts.

• Twitter is considering paid subscriptions to diversify its revenue beyond ads. Potential features include tipping for exclusive content and advanced functionalities like undo send, but this move is controversial among users who fear it could harm Twitter's popularity.

• The discussion highlights the importance of robust contracts for managing client relationships and the potential of Facebook groups and ads for enhancing engagement and visibility, especially for non-profits and event promotions.