Google Core Update, Bug With Discover, Last Reviews Update, Mobile-First Indexing & Internet Ruined

TL;DR

The Google November 2023 core update has started rolling out, mobile-first indexing is officially complete, and Google announces a reviews update coming next week.

Transcript

good morning everybody my name is Barry Schwarz and this is the search buzz video recap today is Friday November 3rd and slow started off as a slow week but it ended with a really big bang Google core update for November two weeks after the October update finished Google reviews update is going to be coming out next week according to Google it's go... Read More

Key Insights

• 🔍 Google has rolled out a core update for November, causing ranking shuffles and changes in search results.
• 🔍 Google has patched the October core update due to a bug in the discover feature, affecting discover traffic. Discover traffic should go back up now.
• 🔍 Google announced that there will be a reviews update next week and will no longer announce periodic improvements to the review system, as updates will happen on an ongoing basis.
• 📱 Mobile-first indexing is now officially completed, with a complete transition and the removal of the search console settings feature for indexing crawlers.
• 💻 The Verge released an article discussing whether SEO experts or Google search ruined the internet, highlighting the past spammy tactics used in the industry.
• 🔄 Google explains that their algorithms constantly improve to match the changing web, content, and user expectations.
• 🍳 Recipe bloggers are warned to make their key recipe details easily accessible to readers for a better user experience.
• 🎥 Schema markup does not directly impact rankings but can improve visibility in search results by allowing for rich results such as stars and video snippets.
• 🌍 Google's helpful content update is a sitewide signal, meaning that changing a single character on one page will not help improve rankings. Content updates must be made across the entire site.
• 🚗 Google is adding new retailer data and detailed parking attributes to business profiles, including the ability to filter by small business attributes and parking features.

Questions & Answers

Q: What does the Google November 2023 core update impact?

The Google November 2023 core update targets all types of content and has a global impact, including affecting discover.

Q: Has Google completed the process of mobile-first indexing?

Yes, Google has announced that mobile-first indexing is completely done, with the removal of the search console settings feature for indexing crawler.

Q: Will Google continue to announce review updates in the future?

No, Google stated that the upcoming reviews update will be the last time they officially announce changes to the review system, as these updates will occur on a regular and ongoing basis.

Q: What do critics argue in The Verge article about SEO experts and Google search?

The Verge article suggests that SEO experts and Google search have ruined the internet, claiming that search results used to be easier to spam and that Google search has not improved over the years.

Q: Does schema markup impact rankings?

No, according to Danny Sullivan from Google, schema markup does not directly impact rankings, but it can improve visibility in search results through rich results and other enhancements.

Q: What advice did Danny Sullivan give to recipe bloggers?

Danny Sullivan warned recipe bloggers to focus on making their content easily accessible to users, ensuring that key parts of recipes are easy to find and not buried in lengthy introductions.

Q: How has Google updated the AdSense Revenue share structure?

Google has split the AdSense Revenue share into separate rates on the buy and sell side, while still ensuring that publishers retain 68% of their revenue overall. They have also switched to a per-impression payment system instead of per click.

Q: What new features have been introduced in Google AdSense?

Google AdSense has introduced a review center with improved ad viewing, easier filtering, and bulk actions. It also includes an enhanced detail view and easier navigation for image search.

Summary & Key Takeaways

• The Google November 2023 core update has begun rolling out, causing ranking shuffles in search results.

• Mobile-first indexing is now complete, with Google removing the search console settings feature for indexing crawler.

• Google announces a reviews update coming next week, after which they will no longer announce periodic changes to the review system.