#AskGaryVee Episode 5: Asses in Seats!

TL;DR

Gary Vaynerchuk shares his thoughts on speaking fees, expertise, and why he left Daily Grape in this episode of #AskGaryVee.

Transcript

• On this episode, I talk about speaking fees, am I an expert or are you an expert, and why I left Daily Grape. (slow tempo hip hop music) Hey everybody, welcome to the #AskGaryVee Show, I am Gary Vaynerchuk, and this, my friends, is episode five. A little fun fact about five, five is my all time favorite number. - [Voiceover] Kelsey asks: "What ar... Read More

Key Insights

• ❓ The concept of being an expert is subjective, and one should start sharing content and their journey to provide value to their audience.
• ❤️‍🩹 Daily Grape came to an end after five and a half years of daily video shows, and Gary left it for VaynerMedia.
• 💔 Leadership is responsible for changing a broken culture, and excuses about others or middle management should not be accepted.
• 🥶 Booking speaking engagements when not well known can be done by doing them for free, building one's name and value to attract paying opportunities.
• 👶 The landscape of online content creation has evolved, with platforms like Facebook, Snapchat, Vine, YouTube, and Instagram offering new opportunities to showcase talent.
• 🤩 The key is to find the medium one is best at, whether it's Vine, Snapchat, Pinterest, or Instagram.
• 📔 Gary's book Crush It! may have outdated tactical advice, but the thesis of leveraging online platforms for success remains true.

Questions & Answers

Q: What are Gary's thoughts on starting to share content before considering oneself an expert?

Gary believes that the notion of being an expert is subjective and one should start sharing their journey and content, as it allows them to look back, evolve, and provide value to their audience.

Q: Why did Gary leave Daily Grape?

Gary left Daily Grape in August 2011 for VaynerMedia because the show had run its course after five and a half years of daily video episodes.

Q: How can one change a culture to genuinely care about customers if the current ethos is so established?

Gary suggests that the top leadership takes responsibility and makes the necessary changes to transform the culture. Excuses about middle management or other factors should not be accepted.

Q: How did Gary book speaking engagements when he wasn't well known yet?

Gary started by doing speaking engagements for free to establish his name and show his value. As he built an audience and brought value to events, he began getting paid for speaking engagements.

Summary & Key Takeaways

• Gary believes that the concept of being an "expert" is subjective and that one should start sharing content before considering themselves an expert.

• He left Daily Grape for VaynerMedia in 2011 because it had run its course after five and a half years of daily video shows.

• To change a broken culture to one that genuinely cares about customers, leadership needs to take responsibility and make the necessary changes.

• When booking speaking engagements when you aren't well known, Gary suggests doing them for free to establish your name and show your value.