#MediaSnack GaryVaynerchuk Interview | London 2016

TL;DR

Gary Vaynerchuk talks about his book, VaynerMedia's London office, and his approach to disruptive marketing in a conservative industry.

Transcript

episode 17 so this week we're doing a special the legendary Gary Vaynerchuk has dropped in to say hello hello and what brings you to London okay so I'm on my book tour I have a book called askgaryvee so I'm on tour we're on the verge of officially opening our London office some roll with Eric and rice and the crew so taking business meetings today'... Read More

Key Insights

• 🛰️ VaynerMedia aims to execute strategies that create results by focusing on attention and telling the proper story.
• 🏆 They believe in selling and practicality rather than media metrics, awards, and headlines.
• ❓ Gary Vaynerchuk emphasizes the importance of being historically correct and pursuing conversations that benefit the industry as a whole.
• 😃 The UK market offers big opportunities for VaynerMedia due to the high penetration and behavior of social media platforms.
• 🏤 Gary Vaynerchuk is a passionate Jets fan and has limited knowledge of European football.
• 🎮 VaynerMedia seeks to disrupt the traditional agency model by prioritizing practicality and results over playing games and unethical practices.
• 😆 VaynerMedia's growth is driven by word-of-mouth from satisfied clients rather than flashy headlines or media metrics.

Questions & Answers

Q: What is the purpose of VaynerMedia's London office?

VaynerMedia is expanding its reach and wants to execute effective strategies and creative campaigns in the UK market.

Q: How does VaynerMedia differentiate itself from other agencies?

VaynerMedia prioritizes attention, practicality, and results over media metrics, awards, and headlines. They focus on selling and executing strategies that generate real sales.

Q: How does Gary Vaynerchuk view the disruption of the traditional agency model?

Gary Vaynerchuk believes that the market itself is disruptive, and that VaynerMedia's practical approach to marketing can change the conversation and benefit all players in the industry.

Q: How does VaynerMedia deal with competition from big agencies?

VaynerMedia is not afraid of competition and focuses on delivering results. They prioritize ethics and integrity over playing games to win business.

Summary & Key Takeaways

• Gary Vaynerchuk is on a book tour for "AskGaryVee" and is opening VaynerMedia's London office.

• VaynerMedia aims to execute strategies that create results by focusing on attention and telling the proper story.

• They believe that some traditional marketing methods are not valuable, and they prioritize selling and practicality.