Bringing Brands into the Metaverse with Benoit Pagotto Co Founder of RTFKT

TL;DR

Brands are rushing to enter the metaverse and experiment with NFTs, as digital fashion and immersive experiences within the metaverse become increasingly popular.

Transcript

clearly you don't need me to tell you that brands are rushing to enter the metaverse to begin to experiment with nfts the metaverse is the future for brands that want to stay relevant um we know that digital fashion inside the metaverse is going to be absolutely huge of course they should look into the open metaverse and also join the the kind of f... Read More

Key Insights

• 🎁 The metaverse presents a future for brands to stay relevant and leverage digital fashion and immersive experiences.
• 🤗 Engaging with the open metaverse provides brands with flexibility and creative freedom.
• 🚚 Brands should focus on delivering value and enhancing community engagement in virtual environments.

Questions & Answers

Q: Why should brands explore the metaverse?

The metaverse offers opportunities for brands to stay relevant, particularly in digital fashion and immersive experiences. It allows brands to reach audiences at scale across multiple platforms and devices.

Q: What is the advantage of engaging with the open metaverse instead of closed environments?

The open metaverse provides more flexibility and creative freedom for brands. It allows them to explore different virtual worlds and engage with user-generated content, creating a more authentic and immersive brand experience.

Q: How should brands approach working with virtual environments?

Brands should adapt their approach and understand the value of creating experiences in the metaverse. They can start by acquiring virtual real estate and expanding to user-generated content, ultimately focusing on delivering value and enhancing their community engagement.

Q: How does the current shift to the metaverse compare to brands' adoption of social media in the past?

Similar to the early days of social media, brands may initially struggle to understand the full potential of the metaverse. It requires a learning curve and developing internal competencies, but it offers new ways for brands to engage with their audience and build closer relationships.

Summary & Key Takeaways

• The metaverse offers a future for brands that want to stay relevant, with opportunities in digital fashion and immersive experiences.

• Yahoo has launched an integrated XL studio specializing in 3D virtual production, hosted virtual events, and produced next-gen content for the metaverse.

• Brands should consider engaging with the open metaverse and joining the fight against closed environments to leverage the potential of the metaverse.